< PreviousEllis says. “Therefore, the need for qualified meeting planners and producers, who know how to negotiate a good contract for a client, is needed more today than ever before.” Shannon Mickelberg, event and meeting planner/producer at Mickelberg Event Group, also feels that contract nego- tiations have become very complex, especially since COVID began in 2020. Hotel contracts seem to be particularly difficult to negotiate and there are less concessions offered than in the past. Attrition, food and beverage minimums, and flexibility with AV pricing are particularly challenging to negotiate as hotels look to protect themselves in the post-pandemic world. “This can be very difficult for planners to navigate on behalf of their clients,” Mickelberg says. Vendor contracts also now have very stringent cancellation clauses and often require larger deposits than in the past. Planners need to be more skilled in contract negotiations and understand legal ramifications more than ever. “Creating equitable negotiations has been a sharp learn- ing curve for many planners,” Mickelberg says. “We have to be more willing to give and take than ever before.” In the past, the association or organization has been in the driver’s seat with requesting concessions, discounted pricing, etc. That seems to have shifted and deadlines are firm and offer- ings are fewer. “Contracting with hotels and negotiations has become a critical skill post-COVID. Ask any planner and they will tell you that hotel contracts have all sorts of new and ‘interesting’ clauses now and have become more challenging to negotiate with. Even the more savvy and experienced planners have been put to the test lately,” says Amy-Marie Lemanski, owner and senior meeting and event manager at AML Events. Jake Buchheit, global account executive at Conference Direct, is an experienced negotiator. He says that over time, contract negotiations within the meetings and events indus- try have evolved significantly. Today, event planners seek comprehensive agreements that address every facet of event execution, from venue selection and room blocks to catering arrangements, AV equipment specifications and transporta- tion logistics. “This shift underscores the industry’s growing recogni- tion of the importance of detailed contracts in navigating the complexities and uncertainties inherent in modern event plan- ning,” Buchheit says. “As events become increasingly elaborate and multifaceted, the need for customization and flexibility in contracts has become more apparent. By negotiating adaptable agreements that can accommodate evolving requirements and unforeseen circumstances, event planners can mitigate risks, ensure regulatory compliance and deliver exceptional experi- ences for their clients and attendees.” Key Areas of Concern In today’s dynamic environment, planners must focus on critical contract areas when negotiating with vendors. Tradi- tional elements like pricing and terms remain important, but Buchheit points to recent global events that have underscored the need for robust risk management strategies. The biggest areas of a contract that planners need to pay attention to and potentially negotiate with a vendor and sup- plier include: • Financial Terms: Pricing structures, payment schedules and cancellation policies. Also, Ellis often actually does the math to ensure that cancellation fees are removing the allowable attrition before figur- ing out the fees due. • Force Majeure: Addressing unforeseen circum- stances such as natural disasters or pandemics and their impact on the contract. • Due Dates: Planners have to make sure that the due dates are reasonable and close to your event date so that any negotiated concessions or attrition allow- ances do not expire too far in advance. • Audiovisual Clause: Most hotels have an in-house audio-visual provider and many put in a clause that you are required to use this in-house provider. Ellis always strikes out this clause or edits it to allow her company the ability to bring in their own AV team without penalty or fee. • Concessions: This is your chance to add requested concessions into the contract. Additionally, emerging issues like cybersecurity threats and sustainability considerations are gaining prominence. Buchheit says that by addressing these factors proac- tively and engaging in transparent negotiations, plan- ners can safeguard the success of their events in an ever- changing landscape. Lemanski further points out that some additional areas to focus on include attrition clauses changing from cumula- tive to daily, bringing in an outside AV company and not being charged or having to pay the on-site AV company any fees, F&B minimums have also become unrealistically high even when the hotel has been given the groups history of F&B and room pick up. “It is really the art of the give and take and finding the mutual ‘win-win’ for everyone,” Lemanski says. “Hotels and venues are becoming selective in what they choose for busi- ness in order to maximize revenue. If I am looking for space for a group that is doing an annual event, I ask for their history from the previous hotels and venues to provide as a benchmark for revenue the group could provide.” In addition, fully understanding cancellation clauses, insurance requirements and payment deadlines is imperative to executing a successful contract. Mickelberg advises other planners that the cancellation clauses have become very com- plex and unforgiving. “In the past, you might have been able to work with a vendor to offset losses on one project with a guarantee of future work. That may not be the case now,” Mickelberg says. “Liability and mutual indemnification also are areas that have emerged as more important than ever. These often require more detailed negotiations, and legal counsel, in most cases.” Strategies to Take Also remember that old technique of “all or nothing” is no longer going to work. “If you tell the hotel you are going to walk if you don’t get what you want, they may just hold the door open for you,” Lemanski says. In addition, all negotiations are driven by dates, rates and location. You usually can’t get all three of these things if you are looking at going to a prime destination over peak time. “If you want to go to Florida in March or April, your rates are going to be higher,” Lemanski says. “Plan your budget accord- ingly or be willing to compromise on one of those things.” When planning events, Jenny Prosser, vice president of events, education and experiences at LeadingAge Minnesota, themeetingmagazines.comASSOCIATION CONVENTIONS & FACILITIESMAY 202418is always looking at meeting-related details to make sure they are accurate (dates, rates, group needs, etc.) along with conces- sions. She pays particular attention to cancelation, attrition, and force majeure clauses to make sure there are protections in place for both parties. “There are always clauses that I like to add to contracts that are rarely included in the initial contract: lowest group rate, resale, rebooking, additional charges, economic conditions/ downturn, change in management, bankruptcy provision, relocation, cancelation by hotel, and room block allowance (if multi-year contracts are in place),” Prosser says. Prosser adds that planners should supply all the group’s information upfront, so the supplier knows your group’s expectations on the front end. Know your group’s top prior- ities and negotiate based on these. Plan- ners and suppliers also must remember that contracting is a two-way street. “We are entering into a partner- ship to produce revenue for the sup- plier and a great event experience for the planner/group — it must work for both parties. If you are asking for some- thing, what are you willing to give up or modify? As a planner, can you sign a multi-year agreement or look at a different pattern/date with the venue to get a better room rate or more/dif- ferent concessions? As a supplier, can you modify the concessions to address what is most important to the group? And remember it never hurts to ask and always come prepared with data and research to back your negotiations.” For Mickelberg, coming to negotia- tions with flexibility and the willing- ness to give and take is important. Recently, she had a vendor who had challenging terms. It was not going to be possible for her client to move forward with the existing terms. “I asked a number of questions to try and understand what their bottom line was and how we could meet in the middle. I proposed a few scenarios that I thought could work,” Mickel- berg says. “There were some concessions on both sides, but we were eventually able to come to agreement. It took longer than I had hoped, but was worth it in the end.” Being comfortable with the fact that you may not get every- thing requested is the new normal. As Mickelberg says, there are times when you will not be able to come to an agreement, and that is also okay. “Sometimes, you have to walk away and start over in the best interest of your client.” And remember that threatening, not being truthful, trying to put one vendor against another or being rude never works and undermines your credibility. You always want to be professional, truthful and calm if negotiations become challenging. In negotiating contracts, Buchheit has found that creat- ing leverage through strategic positioning is key, particu- larly in high-demand scenarios. This involves leveraging competition effectively by ensuring multiple options are on the table, compelling the negotiating party to offer more favorable terms. “Moreover, understanding the nuances of your busi- ness opportunity is paramount. Identifying strengths and weaknesses allows for a targeted negotiation approach. Sometimes, certain concessions may need to be made in the negotiation process,” Buchheit says. “This requires careful consideration and planning, including preemptively discuss- ing potential compromise scenarios. Beginning negotiations with a clear plan, starting with ideal terms and being pre- pared to adjust if necessary, ensures a more effective and successful outcome.” Rather than relying on manipulation or coercion, Buch- heit says successful negotiations are built on trust and mutual understanding. By focusing on building and nurturing these relation- ships, association meeting planners can create a foundation for long- term success. Embracing Challenges In many instances, hotels or other ven- dors are still not fully staffed following the pandemic. Contract nego- tiations and responses are generally much slower and this needs to be incorporated into sched- ules and deadlines. “Hotel staff also may be working on more events and meetings and simply don’t have time to respond as quickly as in the past. This can be frustrating to planners who are working on tight turn arounds and budgets. Production companies and other vendors may have smaller staff who travel more frequently, making short response times difficult. Inventory may also be a challenge. During COVID, many vendors needed to sell inventory, so selections may be limited and pricing may be higher. Vendors may have to source equip- ment from another part of the country, which adds costs. It’s clear that effective contract negotiation in the meet- ings and events industry requires a multifaceted approach. Beyond mastering negotiation techniques and understand- ing contract intricacies, a few additional pieces of advice can enhance success. “Stay informed about industry trends and regulatory changes, cultivate strong relationships with stakeholders, meticulously document all communication, remain flexible and creative in negotiations, and continuously seek opportu- nities for improvement,” Buchheit says. By incorporating these strategies, planners can navigate challenges more effectively, build stronger relationships and achieve better outcomes for their events and clients. “Above all, I would suggest patience and grace,” Mickelberg says. “I work with my vendors as partners and try to reach a mutually beneficial solution. Following conversations, I send a quick recap email to ensure that we are all on the same page and correct any miscommunication that may have occurred. In the end, we all want a successful partnership, so how do we get there together?” | AC&F | MAY 2024 themeetingmagazines.comASSOCIATION CONVENTIONS & FACILITIES Amy-Marie Lemanski Owner and Senior Meeting and Event Manager, AML Events If you want to go to Florida in March or April, your rates are going to be higher. Plan your budget accordingly or be willing to compromise on one of those things. 19SITE SELECTION themeetingmagazines.comASSOCIATION CONVENTIONS & FACILITIESMAY 2024 New & Renovated Convention Centers That Deliver By Maura Keller Seattle When developing the initial vision for the Seattle Conven- tion Center (SCC) addition, the convention center’s board of directors gave the building architects two prevailing design principles: to create a feeling of connection between those attending an event and the people who live or work downtown, and that it be beautiful, functional and celebrate the history of the city and Native culture. “Construction of the addition was also another opportu- nity to bolster our community,” says Jeff Blosser, president and CEO of the Seattle Convention Center. “Even after expanding Arch (the original convention center building) twice, we were still having to turn away business because we didn’t have the availability, capacity or flexibility to accommodate new clients or existing groups whose event size had grown.” The goal was to add an additional building close by so event attendees had easy access to all the retail, restaurants, hotels and public transportation, and experience opportunities that downtown offers. That’s how they ended up as a single convention center with two buildings just a block apart. They also set a high bar for sustainability, and they’re proud to report the convention center’s Summit building achieved LEED Platinum certification — one of very few convention centers in the country to attain this certification. Being in the heart of Seattle and within walking distance to hotels, restaurants, public transportation, entertainment and attractions, the center is ideal for meeting planners looking for a centrally located facility. And with 1 million sf of flexible, configurable event space, the Seattle Convention Center can accommodate small groups in beautifully appointed spaces in either building all the way up to conventions of 35,000 by using both buildings. For such a big venue, they pay attention to the little things. “You can count on us to orchestrate the dozens of personal touches you and your attendees will appreciate, from custom- ized menus and audiovisual, to precise room sets and environ- mental sustainability,” Blosser says. Denver Lee Ann Benavidez, Visit Denver’s senior vice president, says in 2013 Visit Denver ran a feasibility study to determine upcoming trends in meeting venues based on requests from their customers, including organizations, companies, 150 meeting and event professionals and attendees. The over- whelming response was that a sizeable multifunctional space showcasing the city’s brand, offering outdoor access and plenty of networking opportunities, was needed. Located on the roof of the existing building, the expansion of the Colorado Convention Center (CCC) includes the new 80,000 sf Blue- bird Ballroom that can be subdivided into 19 rooms of varying F rom state-of-the-art meeting spaces to large tradeshow-style facilities, there are a wealth of new and renovated conventions gracing the landscape of the meeting and event space throughout the country. 20sizes, allowing for countless configurations. It’s now the larg- est multifunction ballroom in Colorado, with the capacity to host more than 7,500 attendees for a general session or 4,600 guests for a catered event. “The expansion also includes 35,000 sf of wrap-around pre-function concourse space with floor to ceiling windows, providing new areas for between-the-meetings networking that is so highly sought after by today’s meeting profession- als,” Benavidez says. “The third signature feature is a 20,000- sf outdoor rooftop terrace with dramatic views of the Rocky Mountains and Denver’s city skyline.” The expansion of the facility was designed by meeting planners, for meeting planners. With picturesque mountain views alongside flexible multi-function spaces and both indus- try-leading sustainability and technology features, the expan- sion focuses on innovation while meeting demand for new and improved meeting spaces. “In addition to providing meeting professionals the space they desired, the new space allows us to retain the larger con- ventions with the ability to book small and midsize conven- tions at the same time,” Benavidez says. New features of the expansion include various technologi- cal improvements and seamless integration with the existing building, providing easy access to its 600,000 sf of exhibit space, 105,000 sf of meeting space, two existing ballrooms of 50,000 sf and 35,000 sf respectively, and the 5,000-seat Bellco Theatre. “Both function and beauty are at the forefront of these new best-in-class offerings, setting Denver apart in a very competitive meetings and conventions industry,” Benavidez says. “This expansion allows us to host multiple groups simul- taneously to maximize capacity. And these improvements will drive new business for Denver and create a better experience for the meeting professional and attendees.” Fort Lauderdale The expansion of the Greater Fort Lauderdale Broward County Convention Center is a flagship accomplishment for Broward County, with the goal of becoming a world-class meetings destination and compete with national and interna- tional destinations. “By expanding our space, we will attract larger events, driving more revenue spend to our local businesses and addi- tional jobs for our residents,” says Mike Pouey, vice president of business development and sales operations at Visit Lauderdale. The plan for the city’s expanded conven- tion center is to double its current size for a total of 1.2 million sf of space. Included in this space is an expanded expo hall and a new building consist- ing of a 65,000-sf waterfront ballroom, several breakout rooms and a smaller ballroom. The Omni Fort Lauderdale Hotel, a new 801-room hotel is set to open in Fall 2025. It will connect to the existing convention center and a six-acre out- door, tropical waterfront plaza. “The plaza will offer stunning views of the intracoastal 21 MAY 2024 themeetingmagazines.comASSOCIATION CONVENTIONS & FACILITIES Jeff Blosser President and CEO, Seattle Convention Center Construction of the addition was also another opportunity to bolster our community. COURTESY PHOTO (Left) The Potato Expo 2024 was held at the Austin Convention Center (above), which is currently undergoing an expansion that will nearly double the amount of rentable space available. Community Support For more information: www.austinconventioncenter.com “We’re so pleased to support the Austin Convention Center and the City of Austin as they move forward with the redesign project.” Michele Flores SXSW Chief Logistics Officer “This announcement is an exciting one for the Austin hotel community. Not only will a new and redeveloped convention center bring more meetings and events business to Austin, but create more jobs for our industry and further positively impact the Austin hospitality community at large. This project has long been in the works and we are happy to finally see this come to fruition.” Nenad Praporski General Manager of Fairmont Austin and Chairman of the Austin Hotel Lodging Association “To give the community, visitors, and attendees the true authentic Austin experience, we want the new Austin Convention Center to be an iconic, innovative, and symbolic meeting location.” Trisha Tatro Austin Convention Center Department Director The Austin Convention Center is preparing to make its mark on the ever-changing Austin skyline with a vertical approach to expansion and redevelopment, beginning in April 2025, that will nearly double the amount of rentable space by 2029. Vertical Approach In using a vertical approach to deliver a larger, more efficient facility, the goal of the Austin Convention Center expansion and redevelop- ment is to transform the southeast corner of downtown Austin into a community-centric destination for attendees and the community. Signature Design Along with providing more rentable space, the Austin Convention Center expansion and redevelopment will provide a signature design, featuring state-of-the-art technologies and an industry-leading facility that is ready to exceed future clients’ needs. The Austin Skyline is About to Change waterwater which will be ideal for group receptions and net- working events,” Pouey says. Meeting planners and attendees will now be able to enjoy all the amenities of a 4-star upscale Omni resort while having the convenience of being steps away from their general ses- sion and expo hall. “The additional indoor and outdoor meeting space, the lavish entertainment areas and fresh dining options will gen- erate great excitement and ultimately boost attendee engage- ment and attendance,” Pouey says. “Set to be completed in late 2025, technology will be a big focus as we will have multiple electronic display boards through the building creating brand- ing opportunities. The convention center is adjacent to the Everglades Cruise Port, which is ideal for tagging on a few days of R&R pre or post the convention.” Cincinnati Visit Cincy President & CEO, Julie Calvert, likes to use the word “reimagining” when speaking of the Duke Energy Con- vention Center’s newest upgrades. “We are reimagining the entire area around the center and creating a Convention Dis- trict. The Duke Energy Convention Center (DECC) is 55 years old, and the last time it was renovated was in 2006,” Calvert says. They envision a modern, state-of-the-art facility that not only meets but exceeds the evolving needs of the convention industry. With a focus on innovation and versatility, their goal is to create an environment that fosters creativity, connectiv- ity and collaboration, setting a new standard for convention centers nationwide. This includes overhauling the building’s exterior façade while opening up the interior space of the center by removing obstructions and blank walls from the exterior and bringing in natural light to the space. The “reimaging” also involves extending exhibit hall space, adding roughly 12,000 sf of contiguous space to the conven- tion hall’s east side, connecting the hall with the new outdoor plaza. “This creates opportunities for vari- ous functions and pre-function activi- ties and adds to the overall offering and flexibility of the center,” Calvert says. “The proposed design of the east- ern section of the building provides an opportunity for a seamless expansion of the exhibit hall in the future. This was never about an expansion, rather, a major operational, aesthetic and functional reinvention for the meeting planner and attendee. This is beyond new paint and carpet, which is why we have refused to call this a renovation of the Duke Energy Center. It’s a reinven- tion — a rebirth.” These enhancements will pro- foundly enhance the experience of convention center attendees in several ways. “Firstly, we’re investing in cutting-edge technology and infrastructure to ensure seamless connectivity and support for the latest digital innovations, facilitating interactive pre- sentations, live streaming and virtual participation,” Calvert says. Secondly, the redesigned spaces will offer unparalleled flexibility, allowing for dynamic configurations tailored to the unique needs of each event. This adaptability ensures a personalized and impactful experience for attendees and provides event planners with endless possibilities to create memorable and engaging programs. “Moreover, our commitment to sustainability and acces- sibility underscores our dedication to inclusivity and respon- sible stewardship of resources, making the DECC an attractive choice for environmentally conscious organizations and plan- ners seeking venues that align with their values,” Calvert says. “Beyond the physical enhancements, meeting and event planners should know that our team at Visit Cincy is deeply com- mitted to their success. With our passion for hospitality and dedication to excel- lence, we invited meeting and event planners to the limitless possibilities await- ing them at the DECC.” Dallas The current convention cen- ter in Dallas, TX is a compilation of decades of construction and renova- tions, so it lacks continuity, flexibility and space for many types of groups, specifically those who need large ball- rooms and breakout space. As well, meeting planners, attendees and other customers report that Dallas needs to offer more connected hotel rooms, and dining and entertainment options, within walking distance to the center. Therefore, the initial vision for the new and expanded Kay Bailey Hutchison Convention Center Dallas (KBHCCD) themeetingmagazines.comASSOCIATION CONVENTIONS & FACILITIESMAY 2024 The Broward County Convention Center, which is undergoing a $1.3 billion expansion to be completed next year, will offer a Pedestrian Plaza with restaurants and waterfront views. COURTESY OF VISIT LAUDERDALE Julie Calvert President & CEO Visit Cincy This is beyond new paint and carpet, which is why we have refused to call this a renovation of the Duke Energy Center. It’s a reinvention — a rebirth. 22Community Support For more information: www.austinconventioncenter.com “We’re so pleased to support the Austin Convention Center and the City of Austin as they move forward with the redesign project.” Michele Flores SXSW Chief Logistics Officer “This announcement is an exciting one for the Austin hotel community. Not only will a new and redeveloped convention center bring more meetings and events business to Austin, but create more jobs for our industry and further positively impact the Austin hospitality community at large. This project has long been in the works and we are happy to finally see this come to fruition.” Nenad Praporski General Manager of Fairmont Austin and Chairman of the Austin Hotel Lodging Association “To give the community, visitors, and attendees the true authentic Austin experience, we want the new Austin Convention Center to be an iconic, innovative, and symbolic meeting location.” Trisha Tatro Austin Convention Center Department Director The Austin Convention Center is preparing to make its mark on the ever-changing Austin skyline with a vertical approach to expansion and redevelopment, beginning in April 2025, that will nearly double the amount of rentable space by 2029. Vertical Approach In using a vertical approach to deliver a larger, more efficient facility, the goal of the Austin Convention Center expansion and redevelop- ment is to transform the southeast corner of downtown Austin into a community-centric destination for attendees and the community. Signature Design Along with providing more rentable space, the Austin Convention Center expansion and redevelopment will provide a signature design, featuring state-of-the-art technologies and an industry-leading facility that is ready to exceed future clients’ needs. The Austin Skyline is About to Changemaster plan is to build a $3 billion dol- lar convention center campus that will address all of these challenges. “We plan to double our convention business at the Kay Bailey Hutchison Convention Center and provide a world- class meeting destination for existing and prospective clients,” says Craig Davis, CEO of Visit Dallas. “We have sold this new concept, sight unseen, to over 40 customers with more than 90 others considering Dallas for their future conventions and business events. The new convention center, sched- uled for completion in 2029, will dras- tically improve Dallas’ urban landscape and offer 800,000 sf of exhibit space, 430,000 sf of breakout space, a 105,000- sf ballroom, and a walkable entertain- ment district with new retail, hotels, restaurants and enter- tainment, housing and office space. Fort Worth Nearby in Fort Worth, the expansion of the city’s convention center has been in planning for more than a decade and city lead- ers decided then that the center would remain in operation dur- ing construction, which would necessitate a phased approach. According to Mike Crum, director of the public events department for the City of Fort Worth, Phase one of the proj- ect is focused on back-of-house improvements. The project will deliver new state-of-the-art food and beverage facilities, demolish an outdated 1983 annex, increase the center’s loading docks from six to 11, create a grand atrium southeast entrance and realign Commerce Street to create a site pad for a future convention hotel. This $95 million phase is expected to be completed in mid-2026. Phase two of the project is focused on customer-facing improvements. The 1968 convention center area will be demol- ished, and in its place, traditional convention space (exhibit hall, ballroom, meeting rooms) will be constructed. Phase two is scheduled to begin in the fourth quarter of 2026 and finish in early 2030. “Phase one, from a back-of-house and logistics per- spective, will tee us up to accommodate larger meetings and conventions, which we know through several research studies that Fort Worth’s ‘Modern West’ brand can attract,” Crum says. After completion of Phase one, attendees will notice upgrades on the southern part of the center . “For planners, of course, the more docks, the faster that shows with exhibits can move in and out, saving them time and money,” Crum says. Phase two planning calls for demol- ishing the 1968 arena, creating approx- imately 346,000 sf of flexible meeting and exhibit space, and renovating the existing building with enhancements that are projected to help double the number of annual events here. Future uses for the areas surrounding the convention center include the new hotel, Deco 969 residential tower and a new Texas A&M Fort Worth Campus with walkable streetscapes that draw retail and restaurant foot traffic to the new “Conven- tion Center District.” “According to the State of Texas, Fort Worth’s visitor econ- omy generates more than $3 billion annually and employs over 30,000 people,” Crum says. “This expansion will allow us to deliver an even more delightful experience to our guests and remain competitive with other Texas cities who are also expanding their convention centers.” Austin The renovation and expansion of the Austin Convention Center, alongside initiatives such as Waterloo Greenway, the Palm District and Project Connect, will revamp the southeast corner of Austin’s downtown into a vibrant community hub. “We aim to craft the new Austin Convention Center into an emblematic, forward-thinking venue that embodies the essence of Austin. Beyond expanding rental space, our vision includes an iconic design integrating cutting-edge technolo- gies, ensuring we surpass the expectations of future clients while offering an authentic Austin experience to all,” says Trisha Tatro, director, Austin Convention Center Department. The primary aim with this project is to establish a larger, more efficient facility within a smaller footprint, cultivating an engaging, community-oriented nucleus that enhances the colorful fabric of the Palm District. “Through the replacement of the current Convention Center, we seek to reintegrate street grids and introduce additional green spaces, drawing both visitors and residents to the southeast corner of downtown Austin,” says Tatro. The strategy will nearly double the available rentable space while guaranteeing adaptability to market dynamics and responsiveness to customer needs. As Paul Barnes, deputy director — chief operations officer, Austin Convention Center Department, explains, existing and prospective clients eagerly themeetingmagazines.comASSOCIATION CONVENTIONS & FACILITIESMAY 2024 Paul Barnes Deputy Director - Chief Operations Officer, Austin Convention Center Dept. Building upon our current technological advancements, the new center will provide an even more advanced and cutting- edge technology experience. COURTESY OF MICHAEL CRUM The Sunbelt Builders Show took place last year at the Fort Worth Convention Center, which is undergoing a multi-phase expansion — to be completed in 2030. 24anticipate the reimagined and expanded Austin Convention Center because it will offer significantly more space to accommodate the growth they’ve witnessed over the past years. “Building upon our current technological advancements, and our reputation for providing best-in-class service, the new center will provide an even more advanced and cutting-edge technology experience,” Barnes says. “The redesigned layout will feature expanded exhibit areas, meeting rooms, flex halls, ballrooms, enhanced arrival experiences, and retail spaces, all aimed at improving attendee satisfaction.” Miami Beach The initial vision for the Miami Beach Convention Center (MBCC) renovation and expansion from 2015-2020 was to trans- form the facility into a world-class, state-of-the-art venue that would attract large national and international events and more visitors to the City of Miami Beach and Miami-Dade County. The $640 million reimagination project improved the function- ality, technical infrastructure, aesthetics and sustainability of the MBCC, as well as creating new public spaces and amenities. Last year, two additional buildings on the MBCC Campus were renovated: Venu, a space for private events and upscale meetings, and Rum Room, a 1920s restaurant with an enticing tapas-style menu and local South Florida rums. “The renovation of the Miami Beach Convention Center (MBCC) has enhanced the experience for event and meeting attendees in many ways,” says Freddie Peterson, general man- ager, Miami Beach Convention Center. Located on the MBCC’s Campus, preparations are now under way for the 800-room Grand Hyatt Miami Beach Con- vention Center Hotel, which will have 52 suites, a signature restaurant and lobby lounge and bar, and a resort-style pool deck with a panoramic view. The MBCC’s vision is clear: deliv- ering exceptional events, driving excellence in customer ser- vice and venue management while creating memorable expe- riences all within an iconic destination that is Miami Beach. Raleigh The initial vision for the Raleigh Convention Center’s expansion, which will grow the current building by 330,000 sf, was intended to create more space that felt equal to the center they currently have. “We strive to make a welcoming place for all guests regard- less of abilities or mobility. It should feel exciting with fully activated fun and also feature quiet places to recharge and rest,” says Kerry Painter, CMP, executive director at Raleigh Convention & Performing Arts Complex. “We’re bringing the outside to our guests with patio spaces and natural elements. It will be sustainable and demonstrate our care for the environment. It’s important to us to show the best of Raleigh, give a strong sense of place and help people see what is so special about our city and region.” After a record-breaking year in 2023 and strong success this year, the convention center had to turn away business that would make a tremendous economic impact for the region. “We are so excited that Omni Hotels & Resorts is building a 550-room hotel that will alleviate some of the pressure for more hotel rooms but we still need additional square footage in the facility to capitalize on the very palpa- ble interest in meetings and events in Downtown Raleigh,” Painter says. “We have clients and prospective clients who would love to bring and/or keep their event here, but the size of our exist- ing building is holding them back from signing future or repeat years. The expansion and renovation have been planned for years and we are hard at work to bring planners’ wish lists to fruition.” Pasadena The Pasadena Arena & Convention Center Renovation & Expansion Project is a collaborative project between the City of Pasadena, TX, and the Pasadena Economic Development Corporation (PEDC). The facility is now approximately 50 years old and the new Pasadena Arena & Convention Center will let Pasadena host larger-scale entertainment events and conferences and set the city up as a major contender in the multipurpose venue category in the region. “The goal is to create a more accommodating vessel to gather, celebrate learn and discover,” says Rick Guerrero, exec- utive director, PEDC. “The renovation and expansion at the Pasadena Arena & Convention Center will provide a unique experience for guests.” The 130,000 sf arena will be added to the existing conven- tion center. The arena will have a 7,500-seating capacity and will be integrated with the existing Pasadena Convention Cen- ter to form a complex totaling about 170,000 sf. Plans include adding new AV equipment, upgrades to fin- ishes and quality infrastructure. The multi-functional use of the new facility will provide for many opportunities to collabo- rate with businesses and community members from all over the region looking to participate in events and experiences the arena will host in the future. “Event planners all over the area will benefit from the new arena as this region doesn’t have a facility of this caliber and multi-functionality,” Guerrero says. “Our community, and those surrounding, host high-traffic events and need a facility that will accommodate them plus give them room for expan- sion. Our community also has solid amenities and attractions that will be better showcased due to the construction of this state-of-the-art facility.” | AC&F | MAY 2024 themeetingmagazines.comASSOCIATION CONVENTIONS & FACILITIES The Miami Beach Convention Center is located next to the 5.8 acre Pride Park, as well as the botanical gardens, in addition to Lincoln Road, which is a hub for shopping and dining. COURTESY OF GMCVB 25INDUSTRY INSIGHT themeetingmagazines.comASSOCIATION CONVENTIONS & FACILITIESMAY 2024 F&B Trends Simplicity & Health Meet Sustainability By Marlene Goldman Preferences for healthy and sustainable cuisine have been finding their way onto menus for meetings, trade shows and events, with a focus on local and seasonal ingredients and plant-based options. The rise of plant-based diets in recent years has led to a greater demand for vegetarian and vegan options and continues to be a trend at events. “Plant-based requests are not going anywhere,” says Vic- toria Chivers, MGM Resorts vice president of convention services & catering. “The shift is moving toward whole plant- based proteins like legumes, nuts, seeds and mushrooms that align with both health and sustainability goals. Additionally, we see guests enjoying simpler dishes that celebrate the veg- etables themselves and highlight fresh produce.” For breaks and packaged snacks, attendees are looking for food and beverages made with simple, whole ingredients, according to Chivers. “They are moving away from overly processed foods with long ingredient lists containing unrec- ognizable ingredients and want packaging that is sustainable and products that meet several dietary requests.” One of their favorite cookie suppliers, Love + Chew, provides superfood treats that are vegan, paleo, non-GMO and gluten free. Tina Wehmeir, president & CEO of AMC Institute (AMCI), agrees that healthy options are still popular. The AMCI 2024 Annual Meeting was hosted at Mandalay this winter for some 250 attendees, and included a menu filled with vegetar- ian options such as cauliflower steak. According to Michele Polci, CPCE, CMP, director of City- wide Catering Sales, Las Vegas, for Caesars Entertainment, the current trend they are seeing this year is also an increased interest in wellness and health food. “This doesn’t necessarily mean diet food though,” she explains. “What we’re seeing is an interest in nutrient-rich catering with fresh, high-quality ingredients to support overall health and vitality. This could include anything from the always trendy avocado toast to spe- cially designed continental breakfasts with healthy choices and refreshment breaks themed around immunity shot drinks.” In response to the wellness trend, Caesars has adapted its catering menus to include wellness items that are marked with leaf icons on the menu to ease the process for planners of sort- ing through all the options. O ne key challenge for association planners is keeping up with the attendee preferences for food and beverage while at events. Today’s trends reflect a growing interest in simple, healthy, sustainable and memorable culinary experiences — everything from customization, interactive experiences, and global flavors to healthy foods and artisanal, zero-proof beverages. 26Sustainable Foods Sustainability is a growing concern in the food and bever- age industry, leading event planners to prioritize eco-friendly practices. This includes reducing food waste, using composta- ble or reusable serving ware rather than single use plastics, and sourcing ingredients from sustainable suppliers. Chivers says attendees are becoming more interested in what they are putting into their bodies and the impact their food choices have on the environment and communities. She notes that MGM Resorts’ focus on sustainability starts with its sourcing strategies. “Educating our customers of these efforts during menu planning allows them to select items that meet their sustainability goals.” Some groups are very interested in sustainability as a company, and it gets carried over to their meetings and events, according to Polci. “This usually looks like sourcing food as locally as possible, seasonal menus, and incorporating innovative vegetables into menus.” Tom Gattuso, vice president of events for SEMA (Specialty Equipment and Marketing Association), which organizes the annual SEMA Show for some 160,000 attendees at the Las Vegas Convention Center, also sees attendees leaning toward healthier options. “At the same time, I think there’s a balance to it, so you can’t just skew all the way to healthy,” Gattuso says. “You’ve got to have a good mix because you do have a big variety of dietary preferences when you’ve got an event the size of the one we produce.” Food costs are another focus for associations. Affordability is always on the minds of SEMA’s attendees when it comes to show floor conces- sions and meals, Gattuso says. “We try to work with our partners on having some options that are good, valuable and affordable. I think one of the things that you run into is that sometimes the pricing can be different from one marketplace to another. And depending on the region, or the spe- cific city that show is in, pricing can vary.” Polci says she recommends planners work with the 27 MAY 2024 themeetingmagazines.comASSOCIATION CONVENTIONS & FACILITIES Tom Gattuso Vice President of Events, Specialty Equipment and Marketing Association You’ve got to have a good mix because you do have a big variety of dietary preferences when you’ve got an event the size of the one we produce. COURTESY OF MGM RESORTS INTERNATIONAL When it comes to providing memorable F&B options, it comes down to presentation and personalization. Grab-n-go drinks and cuisine are always popular, and healthy and sustainable selections continue to be on-trend.Next >