< PreviousDepositPhotos.com 50 October 2023 | Corporate & Incentive Travel | TheMeetingMagazines.comE very event has nuance. Every event has a differ- ent purpose and theme to ensure it is memorable. And while all events require effective planning, adaptability, and a focus on the needs of attend- ees and stakeholders, when it comes to the phar- maceutical meeting and event space, it is more than just nuance. What makes pharmaceutical events so interesting is that each type of pharmaceutical program has different types of events and attendees — from investigator meetings, which are held during the research and development process, to product launches, which are often company wide, to national sales meetings that are post-launch and more into the sales and marketing phase of new products. With that in mind, meeting planners must know the needs of each type of pharmaceutical event and who will be in attendance. But, regardless of the type of event, all should have ample opportunities and experiences that make for a spectacular and memorable event. “The tactics for creating a dynamic meeting with engag- ing content are relatively the same for the pharmaceutical industry versus other industries,” said Pat Schaumann, presi- dent of Schaumann Consulting Group in St. Louis, MO, as well as author and founder of the Healthcare Meeting Com- pliance Certificate. “The key is to ensure you take the time to know your goals and objectives, as well as your audience’s.” The pharmaceutical industry is ever evolving. So, staying abreast of the latest industry trends and incorporating them into the event can be challenging. The industry frequently introduces new therapies, technologies and regulations. Memorable Pharma BY MARLENE GOLDMAN The Keys to Dynamic Pharmaceutical Meetings TheMeetingMagazines.com | Corporate & Incentive Travel | October 2023 51 PLANNER TIPSThat means meeting planners and teams may be dealing with complex regulations, in addition to logistics of an event and its attendees. Those rules and regulations often affect what planners can and cannot offer at a pharmaceutical meeting, according to Lynn Arnett, Cvent senior client success manager in Cin- cinnati, OH. Arnett works with planners from pharmaceuti- cal companies such as Abbvie and Astellas. She specifically noted, “The Sunshine Act requires any transfer of value to be reported, and other voluntary codes such as the PhRMA Code dictate the type of hotel you can use and the perceived value of interactions with healthcare professionals.” Budgeting Challenges While 90% of the pharmaceutical industry is back to live meetings and events, the higher costs of everything from AV to food and beverage is changing the way some meet- ings are organized. “Since the budgets have remained flat, taking into con- sideration significantly increased costs means we need to do a lot more with a lot less,” said Misha Tsirulnikov, direc- tor, international lead, Global Medical Srategic Operations for Gilead Sciences in Foster City, CA. “Allowances have largely remained flat for nearly a decade, so our ability to provide exciting and innovative menus for our attendees has been greatly reduced. And while production budgets remain flat, we are able to navigate around some of these hurdles creatively. For example, holding programs in cities and countries that do not charge premium yet deliver both on service and experience.” Along with the added costs for meetings, there is increased scrutiny about in-person meetings and more focus on ROI. ‘What should I learn?’ ‘What new skills will I acquire?’ ‘What additional new connections can I make?’ These are all ques- tions being raised by attendees.Time is at premium and so they are very selective as to what they say, ‘Yes’ to. There is also a much greater focus on business needs, as well as environmental impact of attending a meeting. Hence the question, ‘Can I attend virtually instead and still achieve the same outcomes?’ And, not every request for travel is approved. Higher costs are affecting the meetings Pat Brown plans for the Hemophiliac Federation of America (HFA), includ- ing its annual symposium. “Our sponsorships have gone down a bit in terms of our meetings. Drug companies that are big sponsors like Sanofi are starting to sponsor a little less because of the cost.” Some healthcare and pharmaceutical companies have a maximum allotment for meals they can cover. So, they can only spend so much per person. “That’s creating a challenge for them, which in turn creates a challenge for us. Because if they don’t sponsor that meal, then we have to,” said Brown. Driving Engagement Providing high-quality, relevant content that addresses the latest developments, research, and trends in the indus- try is a constant challenge, according to Schaumann. “Keep- ing attendees engaged with informative and valuable ses- sions is crucial.” In order to create engaging programs that drive business results, companies need to know their audience, according to Arnett. “Understanding your attendees and your objec- tives for the meeting will define how engagement within the meeting is created. Build out what the attendee experi- ence will look like based on the business objectives for the meeting and what your attendees’ goals and objectives are for the meeting.” Today, attendees expect some aspect of digitization at meetings, such as content available on demand to watch later. “This is especially important for pharmaceutical meetings where training and education on products or clinical trials is so critical,” Arnett explained. “Many also expect content to be more personal and relate to their goals and objectives. So, creating communities where attendees cannot only connect but also have access to content that is relevant to their field or therapeutic area is also key.” Arnett proposes pharmaceutical companies analyze the meeting types and audience. Then, create a strategic frame- work of how they will engage with the attendees before, dur- ing and after the meeting or event. What technology will you use and then how you will measure the success and effectiveness of the meeting? Look at your tech stack to determine if you have the right types of engagement for each meeting type. If you are con- ducting testing and certification for specific clinical trial assessments or scales, look at how you can automate this testing if they are done on paper. Automating assessments can provide real time results on scores and also provide additional data on areas where clinical trial staff may need further training. Creating more dynamic education sessions that reinforce key learning points and keep the audience engaged is critical. Some options include the use of apps, polling questions, gam- ification, AI/AR/VR, Q&A and providing network opportu- nities through community features. Placing sessions on the show floor, so attendees can 52 October 2023 | Corporate & Incentive Travel | TheMeetingMagazines.com Ready to connect? We can help. Call 1-800-237-6444 or submit an RFP at MeetInFortMyers.com Southwest Florida’s inspirational surroundings help you lead more productive meetings Expert conference services team for a seamless experience between planning and event Wide variety of accommodations and meeting rooms near Southwest Florida International Airport (RSW) Innovation. YOU’RE THE ONE WHO WE HELP YOU MAKE IT LOOK EASY. LEADS THEM TO Determining the success of a pharmaceutical event goes beyond attendee numbers. It involves assessing the impact on the industry, healthcare providers and patients. PAT SCHAUMANN President, Schaumann Consulting GroupReady to connect? We can help. Call 1-800-237-6444 or submit an RFP at MeetInFortMyers.com Southwest Florida’s inspirational surroundings help you lead more productive meetings Expert conference services team for a seamless experience between planning and event Wide variety of accommodations and meeting rooms near Southwest Florida International Airport (RSW) Innovation. YOU’RE THE ONE WHO WE HELP YOU MAKE IT LOOK EASY. LEADS THEM TOeasily transition between sessions and exhibitor booths, also creates a seamless experience and maximizes their time. Other tactics include encouraging speakers to use interactive elements such as live polls, hands-on demonstrations and mixing up the format of education sessions — from panel discussions, workshops to debates. Also, surveying attendees in advance to understand their preferences can help steer content. To foster engagement, companies should use mobile apps with the attendees pre meeting, during the meeting and post meeting. “Finally, you need to determine how you will ‘acti- vate’ attendees and measure the ROI for the meeting,” said Arnett, who stresses that getting attendees to take action based on the meeting objectives takes proficiency in pharmaceuti- cal event planning and a rich history of continued success. It’s not just event planning or the pharma event space that planners need to keep a very close pulse on. It’s about health- care professionals’ sentiments. How they want to learn or engage with your organization. What different types of meetings and events they want to attend. This understanding will help shape not just the event itself, but how you begin the planning process. The first step is deciding whether it is a virtual or an in-person meeting event. Stacey Sheppard, senior market- ing manager at Cvent, said, “There are certain types, specifically in education, where virtual meetings meet the needs of healthcare pro- fessionals — where they can learn on their own schedule without a time and a place and the need to travel. But then, there are other event types — congresses and other conferences — where they really do rely on that face-to-face interaction to learn from one another and share best practices. That’s the organic magic that you just can’t replicate through virtual or digital.” Like any other event, pharmaceutical meeting planners want their attendees to have an amazing time. Even though they never notice all of the behind-the-scenes maneuvering, attendees expect some downtime. “Traditionally, our conference has breakfast start at 7am and dinner ends at 9pm,” said Sheppard. “We’re trying to build in some networking time, also some downtime for people so that they won’t feel like that they went to a city but didn’t see the city.” Pharmaceutical meetings require both forethought and post-meeting assessment. Arnett offers planners some self- assessment advice: Investigator Meeting Activate the physician and/or study coordina- tor to be able to successfully manage your study and recruit the right patients. Product Launch Meeting Arm your sales force with enough training and excitement to sell the product. In the end, ask yourself: How will I measure the success of the meeting to know if I met business objec- tives and my attendees objectives? Post Meeting A post meeting survey is a great tool for measur- ing if the meeting was memorable, and if it met the attendees’ objectives, gained valuable feedback and/ or gauged the knowledge they obtained. What were your engagement metrics? How many answered the polls, asked questions, which sessions were viewed the most or ranked the highest? “Determining the success of a pharmaceutical event goes beyond attendee numbers. It involves assessing the impact on the industry, healthcare providers and patients. Measuring this impact accurately can be challenging,” said Schaumann, who also thinks there’s a growing emphasis on incorporating the patient per- spective in pharmaceutical events. However, ensuring that the event is truly patient-centric and provides a platform for patient advocacy can be a challenge. Because many pharmaceutical events aim to attract a global audi- ence, managing time zones, language barriers, and cultural differences while ensuring that the event remains cohe- sive and accessible to all attendees can be taxing as well. Pharma events are not simple, but planners use everything in their tool kit to make them memorable. One way to keep the attendees entertained is by choosing dynamic and enthusiastic presenters who have a passion for he sub- ject matter and use storytelling to illustrate key points and captivate their audience. From all the goods, information and services planners organize for their pharmaceutical meetings and events, the post-meeting tactic, which includes post-session engage- ment through online forums, social media discussions and follow-up materials is vital to measure success. As more companies continue the return to in-person meetings, pharmaceutical event planners are finding new ways to help create memorable pharma events that offer attendees an amazing opportunity to connect and celebrate research or launch focused wins. For planners, understand- ing the type of meeting, the programs space and content, and who will be in attendance are all key points. And over- all, ensuring their attendees have a seamless and enjoyable experience. C&IT Meeting & Events 30,000 SF of indoor space 5,600 SF of foyer space 9,395 SF grand ballroom 7,205 SF junior ballroom 5,245 SF junior ballroom 15 meeting rooms STEP INTO A NEW ERA: GRAND OPENING FALL 2024 Pier Sixty-Six Resort is a world unto itself, combining the pull of curiosity and the thrill of discovery in a world-class South Florida landmark. From the extraordinary Pier Sixty-Six Resort marina to the picturesque waterfront accommodations and dining, our resort sets the new standard for luxury as one of the best hotels near the Fort Lauderdale beach. Welcome to a reimagination worth whispering about. PIERSIXTYSIXRESORT.COM 54 October 2023 | Corporate & Incentive Travel | TheMeetingMagazines.com Pharma events are not simple, but planners use everything in their tool kit to make them memorable.Meeting & Events 30,000 SF of indoor space 5,600 SF of foyer space 9,395 SF grand ballroom 7,205 SF junior ballroom 5,245 SF junior ballroom 15 meeting rooms STEP INTO A NEW ERA: GRAND OPENING FALL 2024 Pier Sixty-Six Resort is a world unto itself, combining the pull of curiosity and the thrill of discovery in a world-class South Florida landmark. From the extraordinary Pier Sixty-Six Resort marina to the picturesque waterfront accommodations and dining, our resort sets the new standard for luxury as one of the best hotels near the Fort Lauderdale beach. Welcome to a reimagination worth whispering about. PIERSIXTYSIXRESORT.COMF or meeting planners looking for Hawaii’s memo- rable Aloha moments, they can always count on the exotic cluster of islands to offer a unique blend of authentic Hawaiian hospitality and innovative tech to support them and their attendees. The unique geography of the Hawaiian Islands makes it easy to get to Hawaii from both Asia and North America. Its multilingual, multicultural population and its diverse settings fill the meeting planning experience in Hawaii with endless possibilities. From surfing, scuba diving, sailing and snorkeling to adventure rafting and whale watching, to aerial views of volcanoes and inaccessible areas by helicopter, hiking in the rainforest, bicycling down volcanic mountains, kayak- ing tributary rivers and the ocean, as well as countless golf courses — Hawaii’s landscape offers leisure time activities that are guaranteed to make your group’s time in the islands simply unforgettable. Since the destructive wildfires devastated the island’s western region in early August, Hawaii has been working on superdrive trying to open for business. Although the meeting industry has been slow to return out of sensitivity to locals, West Maui is now open. “Hawaii and the Hawaii Convention Center are open for meetings and convention business,” assured John Reyes, senior vice president and chief MCI sales officer of Hawaii Visitors and Convention Bureau. The Hawaii Tourism Authority advises travelers to check with individual accommodations, activities and businesses in West Maui for their availability and hours of operation. Giving Back to the Earth: Capturing the Spirit of the Hawaiian Islands Without doubt, pent-up demand for gatherings in tropi- cal destinations infused with natural beauty, expansive out- door spaces and lush landscapes has contributed to Hawaii’s hearty resurgence in bookings among business travelers. And for good reason. Attendees can expect to experience what has always defined the spirit of the Hawaiian Islands — “the Hawaiian value of hookipa,” said Reyes, explaining that, “Hookipa is the hospitality of complete giving, unselfishly extending to others the best that we have to give and wel- come even strangers with aloha.” Hawaii is all about giving back. Their Malama Hawaii campaign is a corporate social responsibility (CSR) program that provides discounts and special offers to travelers who participate in a voluntourism activity. Simply put, malama means to take care — of our earth, each other and ourselves. Each of their six dramatically different Hawaiian islands offers its own brand of malama programs with the goal to offer attendees “a chance to engage in authentic cultural experiences that create opportunities to connect Hawaii BY NANCY MUELLER Planners Meet in Paradise © Hawaii Tourism Authority / Tor Johnson Hana, Maui: The perfect slice of paradise to relax in the joy of quiet, overwhelmingly stunning nature. 56 October 2023 | Corporate & Incentive Travel | TheMeetingMagazines.com DESTINATION UPDATEwith community and culture in profound, meaningful ways,” said Reyes. Through a myriad of partnerships, participants dis- cover how to preserve and protect the planet for future generations. Alohilani Resort Waikiki Beach has a Hawai- ian Legacy Reforestation Initiative to plant 100,000 trees in its ‘Alohilani Forest in a commitment to re-forestation, which has become more important than ever. Three’s Bar & Grill partnered with Pacific Whale Foundation to share detailed information and insight on the sustainable seafood practices, as well as insights into the history of Maui. Whether joining in a beach cleanup like that offered at The Kahala Hotel & Resort on Oahu, building trails, clear- ing weeds and planting trees with Wailoloa Dry Forest Initiative in part- nership with the Fairmont Orchid, or committing to Hawaii Island’s “Pono Pledge,” participants are invited to be safe, responsible, and respect- ful to each other and the environment while enjoying the bounty of the island of Hawaii — in other words, practice mindful, regenerative travel. In addition to launching the Malama Hawaii campaign, Hawaii Islands has initiated a host of hotel expansions and renovations, together with culinary tours and restaurant openings, attractions, festivals and activities. Hawaii Island While planners might not opt to hold a meeting on the summit of an active volcano, meeting-goers do have the option of exploring one of nature’s greatest wonders and a designated UNESCO World Heritage Site at Hawaii Volca- noes National Park on Hawaii Island, the largest of all the islands combined in the archipelago. Acclaimed by National Geographic as one of 50 Ultimate Road Trips in the World and Rand McNally’s Best of the Road, a drive around the island showcases eight heritage sites with historical, cultural and environmental significance. Voted one of the best hotels on the Island of Hawaii by U.S. News & World Report, Mauna Kea Beach Hotel, Autograph Col- lection, offers timeless appeal spanning 60 acres on the golden Kohala Coast. Developed by conservationist and ven- ture capitalist Laurance S. Rockefeller as the island’s first resort, the hotel opened in 1965 and became a mem- ber of the Historic Hotels of America in 2016. Hospitality begins from the first moment attendees enter their property. A complimentary in-room welcome amenity, fresh flower lei, cold oshi-bori (wet hand towel) and tropical juice is available upon arrival. Whether planning meetings for 20 or up to 800 people, organizers have a host of flexible indoor/outdoor space options enhanced by the natural beauty of the property’s © Hawaii Tourism Authority / Tor Johnson Wailea Coastline Resort offers beautiful views of the Pacific Ocean. TheMeetingMagazines.com | Corporate & Incentive Travel | October 2023 57 Hawaii’s landscape offers leisure time activities that are guaranteed to make your group’s time in the islands simply unforgettable.surroundings. Group services highlight the island’s legendary aloha culture of service and hospitality through the assistance of onsite catering, complimented by the resort’s four restaurants: the beachfront Hau Tree, open-air Manta restaurant, clubhouse Number 3 Restaurant and the Mauna Kea Luau, voted the number one Big Island Luau. In addition, they have a full-time concierge for meeting and activity planning. Creative meetings are supported by a full slate of activities ranging from the beach and top rated Seaside Tennis Club to their two award-winning 18-hole golf courses. Also included is a 2,500 sf resort fitness center, The Mauna Kea Spa by Mandara, offer- ing Balinese and Hawaiian- inspired therapies, resort shopping and cultural activities like Hawaiian hula lessons and a free Mauna Kea Collection Art Tour. They also have nighttime manta swims and an “Icons of Wine” dinner series and wine tasting events. When Kerstin Warwick, director of programs at Cain Travel, Meetings & Events in Boulder, CO, announced the site of her technology/ software client’s incentive meeting for 120 people, “The qualifiers were very excited and those that had qualified in past years were disappointed they hadn’t qualified this year,” she said. Which meeting location made the cut? The Westin Hapuna Beach Resort on the Island of Hawaii, voted number five hotel on the Island of Hawaii. “The client was looking for a tropical, exciting destination within the United States and Hawaii is always a crowd pleaser,” said Warwick. “We selected The Westin Hapuna because of the updated property and golf courses. The special touches we were very excited about were the cultural experiences.” The property, which underwent a $50 million renova- tion five years ago, offers 85,000 sf of newly refreshed func- tion space perfect for meetings. Planners can celebrate 90 to 900 of their top performers, both outdoors and indoors, in style. Seven available venues include an 8,000 sf ballroom for showcasing superstars. For an evening cocktail reception, planners can opt for an event in the courtyard or the pre- function entryway of the Hapuna Ballroom. Breakfast starts at Ikena Landing, while fresh, local foods enhanced by the hotel’s on-site, half-acre garden, fea- ture Mediterranean-inspired cuisine at Merida. Attendees are encouraged to stop by Piko Coffee + Bar for a pick-me- up morning latte or Naupaka Beach Grill poolside after an afternoon swim in the 6,800 sf freeform family pool or an adult-exclusive infinity pool overlooking Hapuna Beach. A plethora of cultural activities encourage meeting attendees to embrace the culture and customs of the island, such as the resort’s Aloha Ambassador at the Hapuna Beach Lawn, or participating in lei making and hula lessons. Oahu Iconic. Luxurious. Serene. Oahu’s Halekulani may be located in the heart of the island, but “you do not feel the hustle and bustle of Waikiki, which is steps away from the hotel,” shared Geoff Pearson, former director of sales and marketing. “When on prop- erty, a different vibe takes over, which has been called an oasis of tranquility.” As a valued destination for meeting-goers, Hawaii offers a compelling package. Beyond its tropical breezes, endless sunshine and land- scape beauty, “The geo- graphical location makes it a perfect destination for east meets west travelers both domestic and international. Being on the island of Oahu, everything is within reach — the Convention Center is approximately one mile away from Waikiki and the Honolulu International Airport is 11 miles or 25 minutes away from town,” explained Pearson. Halekulani (“House Befitting Heaven”) has welcomed attendees with graciousness and hospitality for over a cen- tury, said Pearson. “Our hotel is known for its open flow and spaciousness. Here at Halekulani, there is no standing in long lines at check in.” He continued, “We completed a restora- tion of the hotel focusing on the physical infrastructure, pub- lic spaces and guest rooms.” The hotel also reopened House Without A Key, an ocean view restaurant with a shaded outdoor bar, state-of-the-art exhibition style glass kitchen and contemporary furnishings that complement the setting. It is a great place to watch some of the most spectacular sunsets in Waikiki and features live Hawaiian music with hula performances, small bites and sig- nature cocktails. Other onsite dining includes Hawaii’s only AAA Five Diamond and Forbes 5 star restaurant, the elegant La Mer, inspired by the flavors of southern France, and Orchids, noted for its casual elegance serving coastal Italian cuisine. When not in meetings, attendees can find plenty of ways to feel restored and rejuvenated, from walking on the beach and doing yoga to heading to the award-winning Spa Halu- kalani for beauty and body treatments. For a more cultural experience, attendees can experience their Halekulani Fine Courtesy of Sheraton Sheraton Waikiki overlooks Waikiki Bay in Honolulu. 58 October 2023 | Corporate & Incentive Travel | TheMeetingMagazines.comArts Collection showcasing local artists throughout the hotel. A variety of versatile indoor/outdoor meeting spaces range from the 4,300 sf ballroom with unobstructed views, to the Hua Terrace & Lanai offering 5,000 sf for up to 120 guests against the stunning backdrop of Waikiki Beach and Diamond Head, to smaller venues, such as the 364 sf Execu- tive Conference Room with state-of-the-art technology. Maui Maui is perfect for bleisure. When not in meetings, attend- ees can explore the most enchanting corporate reward expe- riences on the island. With a rich landscape, there is plenty to do to take in all the natural beauty. The Halekala National Park offers hiking opportunities to Iao Valley, where you can explore its rich cultural history or take a daytrip to lanai, which is known for pineapple farming. Sitting on 40 acres of Ka’anapali Beach is The Hyatt Regency Maui Resort and Spa, where attendees can take a swim in one of six free-form pools with waterfalls, relax in a private beachfront or poolside cabana enhanced by food and drink service. They can also enjoy scenic ocean views while relaxing with a luxurious body treatment, lomi lomi Hawaiian massage or refreshing facial at Kamaha’o Mar- ilyn Monroe Spa. Attendees can take advantage of Hyatt’s Recharge and Restore package, which pro- vides three nights of excep- tional accommodations in the resort’s stunning Presiden- tial suite, a variety of fitness activities including a one- hour personal training class, and a yoga and meditation session. For a more person- alized workout experience, rooms come equipped with a Peloton and free weights. Hyatt Regency Maui Resort and Spa’s 779 guest rooms include 31 suites, all featuring private lanai with glass balconies offering mes- merizing views of the Pacific Ocean, West Maui Moun- tains, golf courses or lush gardens. Dining concepts are all open-air/outdoor venues and feature a variety of cui- sines infused with island flavors: Japengo (Asian), ‘Umalu (American), Son’z Steakhouse (USDA prime cuts and fresh seafood) and more. Their Drums of the Pacific Lu’au features an authentic lu’au and dining experience on Ka’anapali Beach. When it comes to meetings, both Maui and Oahu have a natural setting that would work well for larger outdoor meetings, allowing for a productive and uniquely Hawaiian business presentation. As a result, the hotel meeting team has introduced a new user-friendly tool, the Hyatt Planner Portal, “a one-stop location” for viewing information pre-, during and post-event. With immersive cultural experiences, such as hula les- sons and lei making, plus rooftop stargazing and wildlife tours, planners have the ability to create a uniquely magi- cal event. Hyatt offers 100,000 sf of flexible function space, including 27,000 sf of indoor meeting space and 10,000 sf of pre-function space. Four Seasons Exclusivity, luxury and privacy abound at Four Seasons properties in Hawaii, regardless of island location: Oahu, Lanai, Maui or Hawaii Island. Each destination hon- ors the timeless traditions of Hawaiian culture through site-specific experiences rooted in the family lore of local tour guides. Sophisticated dining, world-class amenities and curated programs are purposely designed to celebrate top perform- ers, ensuring that each attendee feels individually recognized and rewarded. Tailored tasting menus crafted by a Michelin- starred chef, sailing onboard a private luxury yacht and exclusive VIP tours are among the boundless possibilities for creating unique, memorable events. Multi-functional, state-of-the art spaces in private set- tings, along with custom- ized breaks that might include a yoga session, cooking demo or afternoon sail combine to produce a top-notch meeting experi- ence. For those attendees interested in stargazing, the Four Seasons Resort Lanai has an observatory with stargazing and cul- tural programming. The Four Seasons Resort Sensei Lanai offers sports performance packages for golf and tennis enthusiasts, as extensions of the resort’s Optimal Wellbeing Program that uses a wearable Whoop strap, which is a fitness- tracking and fitness-coach- ing device that analyzes each guest’s unique real-time fitness, sleep and recovery data. The state-of-the-art Hawaii Convention Center offers 1.1 million sf of space, a wide variety of amenities and attrac- tions, and unique culture and hospitality, making Hawaii unlike any other destination. “Hawaii provides the backdrop for a MICE program that will truly rejuvenate, refresh and invigorate your attendees,” concluded Reyes. C&IT Courtesy of Hyatt Hyatt Regency Maui Resort is a paradise set on Ka’anapali Beach. TheMeetingMagazines.com | Corporate & Incentive Travel | October 2023 59Next >