W South Beach Hotel Reopens After $30-Million Renovation
October 30, 2020
W South Beach announced the reopening of the hotel on November 18, 2020. Following completion of a $30 million renovation that began in early spring, the hotel will feature a full redesign of the 408 oceanfront guest suites, the introduction of a best-in-class spa, Away, and a refreshed museum-quality art collection.
W South Beach opened its doors in 2009, quickly changing the hospitality landscape in South Florida with the largest guest rooms in South Beach, each with balconies and expansive ocean views. Over the course of the decade, the hotel has established itself as a celebrity and influencer magnet, played host to countless events for global brands and been a second home to the most discerning travelers from around the world.
“Our vision when we first opened was to develop a world-class hotel that embraced the dynamic energy of Miami,” said David Edelstein, developer of the W South Beach. “Since then, Miami has evolved into a cosmopolitan center with a thriving culinary scene, world-renowned architecture and leading cultural institutions. Our renovation reflects that evolution and will set the tone for a new decade where W South Beach remains a leader in luxury hospitality and continues to be recognized as one of the great hotels of the world.”
Miami Beach-based Urban Robot Associates designed the new rooms as well as the hotel’s new 9,000-square-foot Away Spa.
“The hotel had a cosmopolitan aesthetic incorporating darker tones, which worked well when it was introduced. However, throughout the years, Miami Beach has changed a lot. The new design is an expression of where Miami is headed, enriched with refined art and culture,” said Justine Velez, Partner at Urban Robot. “We preserved some of the original vibe and edge while introducing a beautiful fresh blend of natural light, warm wood tones and various shades of colors from the sea to the 400 spacious guest suites, triplex bungalows and spa,” she added.
Go further for your next business event or meeting at W South Beach. With nearly 15,000 square feet of dynamic indoor and outdoor venues, we’re an inspired choice for events and conferences. Our meeting spaces include state-of-the-art meeting rooms, all of which are equipped with dazzling AV equipment and services. Counterbalance the acoustics with speakers that handle multiple sound inputs, then dim the lights for presentations on our built-in screen. And if work isn’t working for you, take a break with Recess™. All the while, our expert event planners are on hand to make anything happen with our Whatever/Whenever® service. From figuring the best configuration of your event space, to coordinating logistics and snacks, they’ll help you plan a productive meeting that inspires bold ideas, amplifies collaboration and ignites daring innovation. Whether it’s work or play, we take care of business in Miami Beach.