Visit Orlando Names Lisa Messina Chief Sales Officer

Lisa Messina
Chief Sales Officer
Visit Orlando

Visit Orlando, the Official Tourism Association for both the No. 1 meetings and travel destination in the U.S., announced hospitality and meetings industry veteran, Lisa Messina, will join Visit Orlando as Chief Sales Officer.

Messina’s impressive career spans three decades in leadership roles at several of the meetings and events industry’s leading organizations. Most recently, Messina served as the Chief Sales Officer for the Las Vegas Convention & Visitors Authority, which also owns and operates the Las Vegas Convention Center.

At Visit Orlando, Messina will oversee several departments including the meeting & convention sales and experience team, travel industry sales, membership and supporting services. She joins the organization at a crucial time as the Orange County Convention Center is set to embark on an expansion project to the North-South Building, opening up opportunities for new businesses to our region. Visit Orlando also grew its travel industry sales presence to more international markets with trade sales representation with year-round or project work in 15 international countries, as the relationships with the travel industry trade remain vital to drive full recovery in international visitation.

She will begin her role August 19 and report to Visit Orlando’s president and CEO, Casandra Matej.

For more information, visit visitorlando.com