Sonoma County Tourism Unveils Signature Experiences

Courtesy of Sonoma County CVB

On March 19, Sonoma County Tourism (SCT) announced the launch of Sonoma County Signature Experiences, a curated collection of immersive, behind-the-scenes offerings that connect visitors with the people, landscapes, and traditions that define Wine Country and beyond. Developed in collaboration with select local partners, these activities reinforce SCT’s Wine Country for All of Us initiative, inviting travelers to engage with the region through exclusive, intimate, and interactive experiences.

While Sonoma County has long been celebrated for its world-class wines, today’s visitors — of all generations — seek deeper, more meaningful connections with the places they explore. From getting hands-on in a winemaker’s world to foraging for coastal delicacies, these Signature Experiences highlight the region’s culinary innovation, outdoor adventure, and environmental stewardship while honoring Sonoma County’s rich heritage in wine and hospitality. For highlights of the new Signature Experiences and details on how to book for your next meeting or event, visit the Sonoma County Signature Experiences website.