How MICE Hotels Are Accommodating For Ramp Up In Group Business

According to The Global Business Travel Association, corporate travel spending is projected to increase by 21% in 2021. With group business travel ramping up, planners are reevaluating the best approach for successful post-pandemic meeting experiences. The ideal corporate destination needs to offer expansive outdoor space, hybrid meeting capabilities, and extensive COVID-19 protocols, in addition to next-level tech, personalized programming and a great location for exploring in the off hours to meet diverse needs of attendees.

The Westin Cape Coral Resort is emerging as a frontrunner for welcoming the return of meetings and incentive travel. The luxury resort, which recently underwent an extensive $15 million renovation, offers the following:

• Open-air layouts with 14+ meeting and event spaces, including a large conference center, outdoor areas and indoor breakout rooms for smaller, socially distant groups.
• Unparalleled safety standards designed to provide guests comfort, including extensive housekeeping protocols, new check-in procedures and contactless amenities.
• Modified catering services to provide guests safer event snacking experiences with individually-portioned culinary alternatives such as jarcuterie and single-serve shrimp cocktail.
• Elevated dining opportunities including the resort’s Fridge-Fill program, providing freshly customized ingredient baskets for restaurant-quality, ready-made meals for guests to safely cook in-suite and refuel before the next day of meetings and events.

As evidence of The Westin Cape Coral’s popularity among planners, the resort already hosted a successful and safe event for  Vertical Xchange’s Row Corp Exchange. The event was so well-received that Vertical Xchange has plans to return to The Westin Cape Coral again this month.

The Westin Cape Coral Resort at Marina Village