Hard Rock Hotel Daytona Beach Grand Opening

Grand opening Guitar Smash at the Hard Rock Hotel Daytona Beach.

Hard Rock Hotel Daytona Beach held its official grand opening May 1, in front of invited guests. The evening kicked off with Hard Rock’s traditional celebratory Guitar Smash, followed by a concert with American country music band LANCO and evening fireworks.

Welcoming overnight visitors since March 1, Hard Rock Hotel Daytona Beach brings the global brand’s iconic vibe and energetic beat to a wide stretch of the world-famous Atlantic shoreline. The 200-room beachfront property features renowned, brand-exclusive offerings and amenities, including The Sound of Your Stay music program, offering complimentary use of Fender guitars and Crosley record players for in-room jam sessions, as well as a renowned full-service Rock Spa and Salon, a Rock Shop and a Body Rock Fitness Center.

The hotel also includes the signature Sessions restaurant and bar, the open-air Wave Terrace and 20,000 sf of indoor and outdoor meeting space, including a versatile ballroom terrace. The property’s resort-style beachfront pool features an expansive oceanfront party deck and outdoor pool bar and grill.

Hard Rock Hotel Daytona Beach is owned by Summit Hospitality Management Group. For more information, visit www.hrhdaytonabeach.com.