ETHOS Event Collective Launches Initiative To Connect Clients With Charitable Organizations

Joe Fijol, DMCP, Principal, ETHOS Event Collective

ETHOS Event Collective, a leading destination management company, announces the launch of the Passion Project Initiative, a unique program in the industry that connects its clients with charitable organizations in the communities they serve. In addition, ETHOS has committed to supporting the initiative by giving back 1% of program profits to those charities. The idea is aligned with ETHOS’ core philosophy of Purposeful Planning™, which states that successful event design and execution depend upon understanding and integrating clients’ and communities’ unique characteristics and goals, fostering meaningful connections and positive change.

Driven by a commitment to using business as a force for good, ETHOS Event Collective is thrilled to unveil the Passion Project Initiative across Amelia Island, Orlando, Palm Beach, Miami, Naples, Savannah, Las Vegas, Napa + Sonoma, Monterey Peninsula, San Francisco, and Grand Cayman. This initiative connects its clients with four local nonprofit organizations and four national organizations, providing diverse volunteering opportunities for attendees. Each team member will also participate in quarterly volunteering projects, reinforcing its year-round commitment to community support.”At ETHOS, we believe that destination management is not just about coordinating events; it’s about creating meaningful experiences that leave a lasting impact,” says Joe Fijol, Founder and Principal of ETHOS Event Collective. “Purposeful Planning™ is at the heart of everything we do, driving our commitment to excellence and social responsibility.”

The Passion Project Initiative ensures that when clients embark on a journey with ETHOS Event Collective, their experience transcends the traditional event experience. Attendees can enjoy a delightful destination through unique opportunities that contribute positively and forge meaningful connections.

To facilitate the launch of the Passion Project Initiative, ETHOS has implemented a philanthropy department this year within its marketing team. Lexi Matias and Raquel Santo lead this initiative, fostering deeper connections within the community.

Over the past year, the team has meticulously vetted each organization in the Passion Project Initiative to ensure alignment with ETHOS’ core values of people-first approaches, transparency, and impactful missions. This thorough vetting guarantees that clients can get involved with authentic opportunities to make meaningful, lasting contributions to the community.

Moreover, ETHOS has committed to giving back 1% of profits annually to the organizations they work with throughout the year.

“In our dedication to destination management, ETHOS Event Collective prioritizes collaboration with local nonprofits to create authentic and impactful client experiences,” says Lexi Matias. “By investing in local communities and promoting sustainable practices, we aim to leave a positive legacy in every destination,” adds Matias.

In Q1 and Q2 of 2024, the ETHOS Event Collective team has made a significant impact through various internal giveback opportunities. Their employees have actively participated in numerous community service projects, dedicating their time and skills to supporting local organizations.

So far, the team has collectively donated 226 hours to various organizations, showcasing this organization’s dedication to making a meaningful difference.

Crucial to the success of ETHOS’s Purposeful Planning™ approach is its team of dedicated professionals who embody the company’s core values. Through a rigorous recruitment process, ETHOS ensures that its employees share a commitment to excellence, empathy, and cultural sensitivity, further enriching the client experience.

Furthermore, ETHOS leverages technology, research, and measurement through strategic partnerships with the ROI Institute and the Incentive Research Foundation (IRF). ETHOS combines industry-leading expertise with data-driven insights to maximize ROI and deliver unparalleled value to clients.

As ETHOS Event Collective continues to redefine destination management through Purposeful Planning™, it invites businesses and individuals alike to join the journey toward more meaningful and impactful events. ETHOS demonstrates that destination management can be a powerful catalyst for positive change in today’s dynamic world by prioritizing purpose alongside profit.

For more information, visit ethoseventcollective.com.