The Proposed Convention Center Revamp in Dallas, TX Given Greenlight

Kay Bailey Hutchison Convention Center in Dallas, Texas. Photo by Justin Terveen

The Dallas City Council approved Alternative 3C-West of Lamar as the preferred convention center option for the Kay Bailey Hutchison Convention Center Dallas (KBHCCD) Master Plan. In February 2021, the City of Dallas initiated the development of the KBHCCD Master Plan. The master plan is guided by a vision that involves transforming the KBHCCD into the premier convention center and convention center urban district in the United States. The KBHCCD Master Plan preferred alternative will be implemented in a phased approach that will improve the overall experience of the convention center patrons and Dallas residents, the facility, enhance land use and transportation in the area, and generate revenue for Dallas.

Alternative 3C – West of Lamar is a new expansion option that meets the master plan’s goals and objectives and the recommended Convention Center space allocation program. This alternative includes opportunities for elevated ballrooms with downtown views, opens Griffin and Lamar Streets to natural light, and reconfigures Lamar Street to create a central lobby and an enhanced pedestrian experience. Additionally, this option opens land east of Lamar Street for new development, connecting Downtown Dallas to the Cedars as well as to the other surrounding neighborhoods. Memorial Arena and The Black Academy of the Arts and Letters (TBAAL) will be a cojoined, separate free-standing facility with an enhanced urban landscape surrounding the facilities. New pedestrian-oriented connections will be provided between these facilities and the new convention center

Additional information about the KBHCCD Master Plan can be viewed on this project website:  www.dallasccmasterplan.com. To see the Resolution, click here.

For more on the convention center, visit www.dallasconventioncenter.com.