To stand out and excel in the field – and build and maintain a competitive advantage – planners must be proactive, innovative and committed to continuous improvement.

Every leader hopes they never have to face a public relations crisis. That’s unrealistic.

There is a good reason why 67 percent of companies consider lead generation the most significant measure for content success.

Mentoring is a “must-have” for companies wishing to proactively meet the challenges of 2022’s rapidly evolving workplace, while still driving growth and success.

With experts estimating that tens of millions of professionals will be continuing to work remotely in coming years, it’s becoming increasingly vital for business executives to master the art of remote leadership.

Even before the COVID-19 pandemic, event professionals had already begun exploring hybrid options. The pandemic merely accelerated hybrid’s wider acceptance, and companies have taken note.

Surprise! As surveys of hundreds of the world’s most innovative companies show, having more time, money or manpower isn’t the secret to getting ahead in business, or creating competitive advantage…

Here are five tips for things you can control to ensure your event is smooth sailing from registration to closing remarks.

How many times have you heard someone say, “This is business. I’m not here to put on a show”? Well, you are. It’s what your audience members expect, and they are entitled to it.

Budgets are coming back, and planners are challenged with creating events that are stimulating, impactful, memorable and interactive.