Event planners are in the business of looking ahead and being prepared for whatever comes their way. It’s what they do. But what’s also important is finding the right tools to help make their jobs easier.

From promotional mailers and other printed materials and signage to travel emissions, single-use plastics and substantial solid waste, there’s no dispute that in-person meetings leave a considerable carbon footprint in their wake.

Planners who embrace change readiness are strategic thinkers who can increase their agility in accommodating changing client needs and preferences.

Today’s meeting and event planners are focusing more on creating opportunities for individuals to have multi-dimensional experiences, allowing attendees to participate from a different perspective.

Today’s meeting planners and event marketers are recognizing the vast impact influencers can have on events while resonating with attendees.

Meetings professionals affect nearly every aspect of the business, and there are few other roles that have such wide-sweeping impact within an organization.

Merilee Kern, MBA is an internationally regarded brand strategist and founder, executive editor and producer of “The Luxe List,” as well as host of both the “Savvy Living” lifestyle and travel and “Savvy Ventures” business TV shows. Connect with her at TheLuxeList.com, SavvyLiving.tv, at LuxeListReports on Facebook, Twitter and Instagram, and on LinkedIn at MerileeKern. […]

If there’s one thing that we’ve learned in 20 years of giving keynote speeches and running training workshops and breakout sessions at conferences and conventions, it’s to always keep things dynamic, fun and engaging.