As economic, cultural and technological issues continue to impact who makes it onto the podium at meeting and events, speakers will be asked to help with pre-event promotion and focus on impactful storytelling.

Having a meaningful, energizing keynote speaker can make lasting impressions that resonate with attendees long after an event has concluded.

“Never give up. Never quit.” That’s the message retired Army Staff Sgt. Travis Mills, of the 82nd Airborne, shares as a motivational speaker. This mantra is the driving force behind his remarkable life’s journey — his raison d’être — or reason for being.

Whether a meeting planner is looking to motivate employees, inspire an audience or educate C-level executives on the latest marketing strategies, hiring a professional speaker is often easier said than done.

Often, the right keynote speaker is a woman, not necessarily because of her gender but because of her unique history, expertise and message.

As the meeting industry continues to evolve during its post-recession recovery, one significant new trend is the increase in the use of hybrid meetings that cater to two distinctly different kinds of audiences — live and virtual.