While the rebound in business travel continues to lag behind the recovery of leisure travel, the outlook for the MICE sector for next year and beyond is upbeat.

Meeting in Milan. Strategizing in Spain. Incentivizing in Ireland. Over the past several years, changes in the meetings and events industry have created more choices than ever for meetings and incentive programs to be held internationally.

Today’s travelers want an experience that gives them real insight into a destination, from its history, food and people to its very essence.

Over the last year, a series of terrorist attacks has dampened enthusiasm for some popular European destinations.

It’s not just about location. It’s also about culture, facilities, how business is done and more.

As part of her role as event specialist for the Alerton and Trend divisions of Honeywell, Lacey Hein plans many international events. “Incentives are mostly what we’ve been doing internationally because it’s a little bit more special. It feels like you’re getting something more.”