Event Marketing

Influencer MarketingMay 6, 2024
Event Tactics That Boost Reach By Maura Keller

Powerful influencer marketing strategy can engage audiences globally, making events more inclusive and accessible.

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Event Marketing: How to Build Engaged Communities for the Long-TermOctober 1, 2015
By John Buchanan

Event marketing has evolved into a more complex discipline to create immersive experiences and two-way conversations.

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Event Marketing: The Engagement TrifectaJuly 1, 2015
Use Gamification, Mobile Apps and a Focus on Community to Relive the Meeting Experience All Year Long By John Buchanan

It’s essential that all event messaging is focused on the self-interests of the attendees rather than the interests of the meeting sponsor.

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The Power of Themed MeetingsAugust 1, 2014
Beyond the Window Dressing By Patrick Simms

An artfully conceived theme brings the corporate message to life.

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