Emerging destinations aren’t necessarily undiscovered places — perhaps a more fitting description would be newly discovered. Sometimes called second-tier cities, there is nothing “second” about them, except that they have less traffic, are less expensive and have less attitude than their more famous big sister cities.

Planners should be able to ascertain the many distinct attributes of each tier as well as the advantages each tier offers.

Attendees are looking for a complete and total meeting experience where all five senses are engaged.

More often than not in the convention industry, there are hard lines that separate sales from services.