Christine “Shimo” Shimasaki, CDME, CMP, managing director of EmpowerMINT for Destination Marketing Association International, would like to clear up a few misperceptions some planners have about working with convention and visitors bureaus. “Oftentimes, CVBs are stereotyped as being only interested in large meetings,” she says. “There’s also a big misperception that CVBs would just send […]
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