Business Strategy

No leader wants to admit to being a Decorator. While there is nothing wrong with looking good to investors, when it’s the primary goal and constant focus, it slows growth, alienates employees and weakens the company.

With the right approach, the return-to-office transition can hit all the right notes.

As the business landscape shifts faster than ever, companies that jump into rebranding with a bold, forward-thinking mindset are the ones set to thrive for the long haul.

Too many companies are led by executives who’ve drifted far from the Builder behavior that made them great.