That kind of luxurious experience was what Shane Stender, senior manager, regional merchandising, Southern region, Hyundai Motor America, was looking for when he brought an incentive trip to the Aria Resort & Casino in Las Vegas in August.

Stender, who is based in Marietta, GA, has organized summer sales incentive trips for the past five years, all of which were centered on casinos in the eastern U.S. “But we wanted a change of scenery for the dealers this year to keep the promotion fresh,” he says. “And Las Vegas is seen as the epitome of gaming and luxury and resorts, so we wanted to step it up with this incentive.”

During the three-day, two-night incentive, Stender’s group of 25 dealers hardly made it offsite, staying within the Aria to sample the resort’s restaurants and nightlife, and its casino and poker room. He also reserved three cabanas for his group to use at the adults-only Liquid Day Club & Lounge, “so I guess that’s about as close to offsite as we got.”

His attendees represented Hyundai dealerships on the East Coast from Florida to Maryland, so they had quite a distance to travel to get to Las Vegas, particularly compared to previous summer sales incentives. “We had some late flights and delayed flights,” Stender says. “But this was Las Vegas, and no one complained.”

For incentive travelers, Las Vegas “offers experiences and value that are unmatched,” says Rossi Ralenkotter, president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA). “In addition, businesses and corporations recognize and research supports that employees will improve their performance when they are motivated by a well-designed incentive program with clear goals, controls and measures. A Las Vegas visit provides an incredible incentive for people.”

While Las Vegas is known as a destination that can handle huge meetings and conventions, incentive programs have unique needs for luxury accommodations and a very high standard of service, says Marty Doyle, director of travel programs at NJ-based Dittman Incentive Marketing.

“Historically, it has been easy for incentive programs to get lost in large Las Vegas hotels with many simultaneous groups,” says Doyle. “But in recent years a number of smaller, boutique properties have opened, and it’s possible to cater to incentive groups in a way that competes with other luxury desert destinations.”

Additionally, says Doyle, planners should consider properties off The Strip in order to achieve a desert retreat ambience. “We recently ran an incentive program at the JW Marriott Las Vegas Resort & Spa near (Red Rock Canyon),” Doyle points out. “Groups can enjoy the pool and spa and play the TPC Las Vegas. With the entertainment of The Strip nearby, it can compete with Scottsdale and Palm Springs as a destination.” The TPC Las Vegas, formerly TPC at The Canyons, is an 18-hole golf course located in Summerlin near the cliffs of Red Rock Canyon.

There also are plenty of other entertainment options off The Strip, whether it involves bicycle tours of Red Rock Canyon, trips to Hoover Dam, or helicopter trips over the Grand Canyon, says Francine McKanna, DMCP, president of AlliedPRA Las Vegas. “So there’s plenty for an incentive planner to choose from for their group.”

The salient point, says Heidbrink, is that while gaming is obviously an important part of the casino experience, “there is no shortage of venues or activities that aren’t casino oriented, whether it’s a nightclub or a signature restaurant featuring a world-famous chef.”

Las Vegas Luxury

High-end incentive programs are marked by exceptional experiences, says Doyle, and the combination of dining experiences provided by world-class chefs and availability of shows such as Cirque du Soleil can make for luxuriously memorable events.

Earlier this year Doyle and his colleagues planned an incentive for a corporate client that was the ninth in a series of incentive and recognition events that are part of a Great Cities of North America theme. “And Las Vegas is one of those uniquely American cities,” says Doyle.

Doyle’s group stayed at the Cosmopolitan of Las Vegas. Evening events included an exclusive cocktail reception and dinner with food stations at ghostbar, a sleek nightclub atop the Palms Casino Resort, which, Doyle says, offered an only-in-Vegas ambience and spectacular city views.

“We also created one of our signature Great Restaurants Evenings, inviting participants to pair the restaurant and show of their choice for a night tailored to every guest’s personal taste,” Doyle says. The final night awards event was held at the hotel and featured iconic Las Vegas décor and dynamic entertainment, including human cocktail tables, showgirls, a stomp troupe, and a paranormal mentalist.

“When considering Las Vegas, we often think of casinos and The Strip, but there are also some unforgettable excursion and activity options in the desert,” Doyle says. “These include flat water river rafting, dune buggy adventures, ziplining, and driving road rallies through Death Valley. For this recent program, we also created a Mission to Vegas foot rally teambuilding event. Guests conquered challenges and built their business network as they raced in teams through The Strip and captured specific sights with their digital cameras. They all finished at the Hard Rock Cafe for lunch with their rally photos projected on video walls around the club.”

With all incentives, the proof is in the program results, Doyle says. “Employees were so motivated to achieve their goals and to qualify for the trip that they turned in the single biggest sales month in the history of the company. This was accomplished during what is historically the slowest sales season for the company and the industry. There was an 18 percent sales increase, 2011 over 2012. Las Vegas proved to be a great motivator.”

The appeal of Las Vegas is demonstrated by the desire of planners to repeatedly bring their incentives back to the destination says Francine McKanna. She recently worked with an automotive company that — for the third year in a row — chose Las Vegas to honor more than 100 award winners. This group took full advantage of off-The-Strip activities available in Las Vegas, McKanna points out, including off-road trucking combined with skeet shooting, golf at TPC Las Vegas, indoor skydiving and a fixed-wing airplane ride over the Grand Canyon.

“And the final night was a Texas hold ’em tournament, which is very popular with this group, and something they don’t get tired of,” she says.

Easy Accessibility

A significant transportation development has been the opening of the new Terminal 3 at McCarran International Airport — a state-of-the-art facility that also makes the process of entering the country and clearing U.S. Customs faster and easier than it has ever been.

The LVCVA, the airport authority and the city are working closely with major airlines to increase the airlift and deliver even more flexible flight times during the day. The key to success, according to the LVCVA, has been a well-coordinated effort to convince route planners to address the burgeoning demand for flights into and out of the destination now that its meeting and convention industry is flourishing again.

In April, Virgin America began offering three daily nonstop round-trip flights from Los Angeles International Airport, adding capacity to its existing lift from San Francisco and New York’s JFK International Airport.

“With mood lighting, custom-designed leather seats and touch-screen entertainment at every seat, we think our guests will agree that Virgin America is the perfect way to escape to one of the most iconic travel destinations in the world,” said John MacLeod, Virgin America’s senior vice president of planning and sales, in a January announcement. “This route has been one of the most requested by our frequent flyers, and whether guests are traveling for a fun weekend getaway or headed to one of the many trade events or business conferences that Las Vegas hosts each year, we think this new ‘ride’ will be a stylish, welcome alternative.”

In early June, MGM Resorts International, which operates a portfolio of some of the city’s most acclaimed and popular meeting hotels announced a new strategic alliance with Southwest Airlines that leverages their loyalty rewards programs to earn free flights and special perks at qualifying MGM Resorts properties. “The sky now, quite literally, is the limit for M life members,” stated Bill Hornbuckle, president and chief marketing officer for MGM Resorts International. “Teaming up with Southwest Airlines provides more experience options and rewards for our members traveling to Las Vegas,” he said in a news release.

This initiative is particularly significant because Southwest Airlines is the largest carrier of passengers to and from Las Vegas.

“With Southwest Airlines being the largest carrier at McCarran International Airport, it’s clear how much our Rapid Rewards Members enjoy visiting Las Vegas,” said Jonathan Clarkson, director of rapid rewards at Southwest Airlines, in a statement. “We’re excited that this partnership with MGM Resorts International and their M life members will now allow Rapid Rewards Members the ability to earn points for stays in nearly half of the rooms on the Las Vegas Strip.”

What’s New

Las Vegas is recognized as the convention capital of the world, says Ralenkotter, “and for good reason. We have more than 10.7 million sf of meeting and convention space, and for the past 19 years, Las Vegas has been named the No. 1 trade show destination in North America, hosting 53 of the 250 largest trade shows in the country — more than our next two competitors combined. In addition, with more than 21,000 meetings, conventions and events and nearly 5 million convention delegates in 2012, we’re a serious place to do business.”

And also a place that is constantly evolving.

According to the LVCVA, every major meeting property in the city has now completed a renovation or addition of a new amenity such as a restaurant or nightclub — or soon will.

The completely renovated Tropicana Las Vegas – a DoubleTree by Hilton is one of the few remaining landmark properties from the 1950s golden age of Las Vegas. After a $200 million transformation, the Tropicana recently announced plans to significantly expand its meeting and convention facilities to more than 100,000 sf.

Currently offering more than 60,000 sf of meeting and exhibition space, the conference center at Tropicana Las Vegas can accommodate large events for up to 3,000 delegates. The hotel will build five 650-sf breakout rooms on the second floor of the Club Tower, adding to its three ballrooms, which comprise 19 breakout rooms in the conference center.

Additionally, the resort will expand the Tropicana Pavilion, which is a wing of Tropicana Las Vegas’ conference center. When combined with existing space in the Tropicana Pavilion, the venue will offer more than 55,000 sf that can be used for large exhibits and general sessions.

The recent transformation of the resort includes a fresh redesign of every guest room and suite, the 50,000-sf casino, more than 100,000 sf of meeting and exhibition space, several new restaurants and bars, and the all-new Tropicana Theater.

Early next year, Gansevoort Hotel Group and nightlife promoted Victor Drai, in partnership with Caesars Entertainment, will open Gansevoort Las Vegas, a completely renovated $185 million hotel on the site of another old Las Vegas landmark, Bill’s Gamblin’ Hall and Saloon, at the heart of The Strip at the corner of Las Vegas Boulevard and Flamingo Road. The property, which will open in 2014, will become the first standalone boutique hotel situated on the Las Vegas Strip and will feature the 65,000-sf, indoor/outdoor Drai’s Beach Club and Nightclub.

And in another recent development, Malaysia-based Genting Group announced the acquisition of the partially completed Echelon project from Boyd Gaming. The once highly touted project, on the former site of the Stardust Hotel, fell apart during the recession after construction had begun. Genting, which operates casinos in Singapore and New York, bought the project for less than $500 million and will invest an additional $1.5 billion to develop an 87-acre, Asian-themed casino hotel complex under its Resorts World brand. The new property is expected to open in 2016.

MGM Resorts will develop a new plaza connecting New York-New York and Monte Carlo in early 2014. The plaza will connect with a new 20,000-seat indoor arena to be built in a joint venture between MGM Resorts International and AEG. The new arena is set to open in 2016. Jim Murren, chairman and CEO of MGM Resorts International, said in a statement, “All great cities offer vibrant pedestrian experiences, and Las Vegas is certainly no exception, as The Strip is one of the world’s greatest boulevards. Our vision is to extend the excitement we traditionally create within our world-class resorts outside onto The Strip, and ultimately in an entertainment district leading to our new arena.”

The front facades of New York-New York and Monte Carlo will be transformed into an outdoor plaza experience featuring a series of casual bars, eateries and retail destinations. Hershey’s Chocolate World retail flagship will anchor the new experience. The company promises an engaging and interactive space for guests as they “taste new treats, personalize sweet gifts and create keepsake photos.”

Recently, South Point Hotel & Spa, the United States Bowling Congress (USBC), Las Vegas Events, and the LVCVA announced a 12-year deal to host several annual USBC events, both citywide and inside a new, $30 million bowling tournament facility with more than 60 lanes at South Point, which is expected to be completed by fall 2015. The property’s current bowling center annually hosts top events such as the World Series of Bowling.

Hotels Within Hotels

Hotels within hotels such as The Signature at MGM Grand Hotel & Casino, which is a non-gaming luxurious property composed of three distinct towers each with 576 suites, are becoming more and more popular.

The first of two new hotels within hotels opened recently, and it was already named one of the “Hottest New Hotels of 2013” by CNN Travel. The hot new property is the Nobu Hotel and Restaurant, which opened this past spring. The 181-room hotel-in-hotel now sits in the old Centurion Tower at Caesars Palace. The joint project of Robert DeNiro, famed Japan-born chef Nobu Matsuhisa and Caesars Entertainment offers what Caesars calls “comfortable simplicity,” with Zen beds, a contemporary take on Japanese lanterns for lighting, and spa-like bathrooms. Considering the hotel is chef branded, the 327-seat Nobu restaurant is bound to be the hotel’s major draw. The first-ever Nobu Hotel Restaurant and Lounge Caesars Palace opened earlier this year offering several teppanyaki tables, a sushi bar and a private dining area. A collaboration between Caesars Palace, Chef Nobu Matsuhisa and Nobu Hospitality primary shareholders — actor Robert De Niro and Hollywood film producer Meir Teper — the hotel now has available 18 distinctive Nobu Hotel suites that can accommodate groups of five up to 45, and range in size from 1,000 sf to 4,350 sf. Available in suites, the Nobu Hotel hospitality menu features bite-sized portions of the chef’s signature dishes. For planners seeking unique and memorable experiences, the Nobu Hospitality team provides live food demonstrations such as a sushi bar with a master chef. Total Experiences, the cost-free in-house concierge team for groups booking five or more hotel rooms, can plan a special event.

South Beach’s iconic Delano is coming to Las Vegas. The 1,100-room, all-suite property will be the newest addition to Mandalay Bay, taking the place of THEhotel. Mandalay Bay and Morgans Hotel Group will unveil the new Delano Las Vegas in early 2014.

With a separate entrance and accessed by private express elevators, the Four Seasons Hotel Las Vegas, located on floors 35–39 of the Mandalay Bay tower, completely renovated all 424 guest rooms and suites inspired in part by the vibrant art deco period. Also, Four Seasons debuted Press, a new indoor/outdoor lobby bar that creates an energetic social hub that evolves from espressos in the morning to draft beers and wine at night.

Dining Experiences

On top of its game in all categories, Las Vegas shines when it comes to dining and entertainment. Including chef Nobu — who also operates Nobu Las Vegas at the Hard Rock Hotel & Casino — just about every celebrity chef has an outpost in Las Vegas. From fantastic dine-arounds to unique experiences, Las Vegas leaves nothing to be desired. The long list of celebrated eateries include Bobby Flay’s Mesa Grill, located in Caesars Palace, and Hubert Keller’s Fleur de Lys in Mandalay Bay. Also, superstar chef Mario Batali operates Carnevino Italian Steakhouse in The Palazzo, sister hotel to The Venetian and Sands Expo complex.

Chef, author and television personality Giada De Laurentiis plans to open her first restaurant in early 2014 in Las Vegas at the upcoming Gansevoort Las Vegas. Open for lunch and dinner, the 300-seat restaurant will feature an open and airy kitchen, daily pasta specials and a signature antipasto station — a first for Italian eateries on The Strip.

At MGM Grand Hotel & Casino, Joël Robuchon, hailed as France’s Chef of the Century by the Gault Millau restaurant guide, operates two restaurants: Joël Robuchon, his fine-dining masterpiece, and L’Atelier de Joël Robuchon featuring tapas, a tasting menu, select wines and unique counter service. Winner of Michelin’s Three Star, Forbes Five Star and AAA Five Diamond awards and more, Robuchon has redefined Las Vegas fine dining. Wolfgang Puck Bar & Grill and Emeril’s New Orleans Fish House by renowned chef and TV personality Emeril Lagasse are two more celebrity chef standouts at MGM Grand. The landmark hotel also is home to Tom Colicchio’s Craftsteak — a famed steak house that uses only the finest ingredients from small family farms.

Recently, he opened a new steak house at The Mirage: Tom Colicchio’s Heritage Steak presents open flame cooking — the culinary art of preparing meats using wood-burning ovens and charcoal grills. The 230-seat restaurant is located within the resort’s garden atrium. Colicchio uses a variety of specialized cooking methods when preparing the restaurant’s antibiotic-free meats, including Brandt Beef and Snake River Farms, which he sources from ranchers across the United States.

Not all of the city’s most critically acclaimed restaurants are attached to celebrity chefs. Two of the most popular are Le Cirque, located at Bellagio and a sister establishment to its long-running and critically hailed sister outpost in New York City, and Rao’s, a shrine to Italian home cooking that has been located in a tiny location in New York’s East Harlem for decades.

New dining establishments that are creating even more excitement include renowned chef Daniel Boulud’s return to Las Vegas with his DBGB Kitchen and Bar. Described as “French Brasserie meets American Tavern,” the restaurant will open later this year at The Venetian. Also, a new partnership between French champagne maker Krug and chef Guy Savoy, who operates the Michelin Two Star Restaurant Guy Savoy in Caesars Palace, which will offer a Krug Chef’s Table at the restaurant. The rumors are true: Next year, Iron Chef Masaharu Morimoto will open Morimoto Las Vegas at The Mirage, another jewel in the MGM Resorts crown.

At Mandalay Bay, local restaurant operator The Light Group will debut the new Kumi Japanese restaurant this summer, where it will join the new Citizens Kitchen & Bar, a refreshed Red Square. Light Nightclub and Daylight Beach Club.

New steak houses Gordon Ramsay Steak at Paris Las Vegas and Center Cut Steakhouse at Flamingo Las Vegas join the popular Old Homestead Steakhouse at Caesars Palace.

Rio All-Suite Hotel & Casino is home to a new KJ Dim Sum & Seafood.

Meanwhile, Ruth’s Chris Steak House has debuted a new location at Harrah’s Las Vegas, the brand’s first restaurant on The Strip.

And for more budget-conscious planners still looking for something new and name-driven, there is Gordon Ramsay’s BurGR, which brings a master chef’s touch to burgers, fries and shakes at Planet Hollywood Resort & Casino. A new Carlos ’n’ Charlie’s has made its debut at the Flamingo, and Caesars Palace has a new Bacchanal Buffet.

Restaurateur and TV host Guy Fieri has signed on to open his first Las Vegas restaurant in late 2013 at the entrance of The Quad Resort & Casino. Touted as a new restaurant concept from Fieri, the restaurant will feature a large outdoor patio and dining area adjacent to the Carnaval Court and The Quad’s main entrance.

Wynn Las Vegas has more Forbes Four Star restaurants than any other casino hotel in North America. One of the newest is Wing Lei voted Best Chinese Restaurant by Las Vegas Life. The only Asian restaurant in North America to earn a Michelin star, Wing Lei’s offerings include a mix of Cantonese, Shanghai and Szechwan dishes.

New offerings at Aria Resort & Casino include FIVE50 Pizza Bar, the first casual concept by James Beard Award-winning chef Shawn McClain, whose first venue at Aria is the popular Sage restaurant. The décor and menu offerings at Aria Buffet were recently updated as well. At Javier’s, a favorite hot spot for Mexican fare that opened last fall, guests will delight in Javier’s famous hand-shaken, made-to-order margaritas. Culinary entertainment is the order of the day at Tetsu, located inside chef Masa Takayama’s famed Japanese restaurant barMASA. At chef Masa’s first teppan restaurant, highly skilled chefs prep, cook and plate orders specific to each guest’s request.

Entertainment and Shows

The Las Vegas entertainment scene is fueled by superstar headliners such as Celine Dion, Shania Twain and Elton John, world-renowned theatrical presentations such as exotic Cirque du Soleil shows and the interactive masterpieces from Blue Man Group, not to mention award-winning Broadway shows such as “Jersey Boys,” now at Paris Las Vegas. There’s something for every group size, budget and taste.

Country superstar Shania Twain is the latest attraction at The Colosseum at Caesars Palace. Like Celine Dion and Elton John who have multi-year arrangements, Twain started a two-year stint last December. The first national tour of the Tony Award-winning Broadway musical hit “Priscilla Queen of the Desert” started an 11-week run at The Venetian Resort Hotel Casino in mid-June.

With the opening of his eponymous comedy club, Emmy Award-winning comedian and actor Brad Garrett brings his comedy to MGM Grand’s entertainment lineup. Brad Garrett’s Comedy Club, a 250-seat venue, provides Garrett, as well as legendary comedians and the next generation of comics, a place to call “home” in Las Vegas.

One of the city’s most anticipated new shows, Cirque du Soleil’s “Michael Jack­son ONE,” premier­ed at Mandalay Bay on June 29. According to a state­ment,“ONE” is a “state-of-the-art visual and audio experience creating a theatrical evocation of Michael’s creative genius. Guided and inspired by his music, four misfits set out on a transformative adventure. By journey’s end, they will personify Michael’s agility, courage, playfulness and love.”

Celebrity reporter Robin Leach, reviewing the extravaganza in the Las Vegas Sun, said, “ ‘ONE’ is such a riveting and immersive experience, you’ll want to return time and again to catch what you miss. The nonstop action is throughout the theater, up in the ceiling and in the aisles alongside the audience, as well as on the stage and sidewalls.

“The dancing is beyond superb,” he continued. “The multi-colored costumes and illuminated wardrobe creations are beyond dazzling. The video imagery is beyond perfection. Without a shadow of doubt, this is Cirque’s best spectacular in its nearly 30-year history. The pyrotechnics and fireworks onstage add to the explosive show.”

Also by Cirque du Soleil, the awe-inspiring “Zarkana” is now at Aria. An acrobatic spectacle, the diverse cast of more than 75 international artists transports the audience into a fantastical and suspenseful world, blurring the boundaries between the real and imaginary.

Located on the third floor of Hakkasan at MGM Grand Hotel & Casino, the 10,000-sf Ling Ling Club provides guests with live performances by the industry’s top hip-hop disc jockeys. Lined with LED lights and complete with its own bars and VIP tables, look for the DJ booth on top of the dance floor.

In January, DJ Pauly D launched his latest residency at Haze Nightclub at Aria. The reality star, best known for appearing on MTV’s “Jersey Shore,” brings his Turnt Up party to the cutting-edge nightlife venue, providing guests with a fist-pumping good time. Hyde Bellagio, the fountain-side lounge, transforms into one of the city’s hottest spots after dark featuring established and up-and-coming deejays.

Unique Experiences and Venues

When planners go offsite for a party or special event, Las Vegas offers a phenomenal list of venue options.

High marks are being given to the aforementioned Hakkasan venue at MGM Grand. One planner raved, “It’s an amazing space. Very high end.” Hakkasan Las Vegas is a five-level culinary and nightlife mecca featuring modern Cantonese cuisine, world-class mixology and exclusive collaborations with in-demand artists across numerous genres. The Hakkasan Nightclub opened to the public in April, and the restaurant debuted in May. Hakkasan offers a variety of environments, including the restaurant, private dining room, Ling Ling level, main nightclub, pavilion and mezzanine.

Caesars Entertainment is in the midst of completing the Linq — a $550 million outdoor dining, entertainment and retail district that will be anchored by the High Roller — a 550-foot-high observation wheel fitted with 28 giant glass-enclosed cabins.

This sprawling new complex will surround the new Quad Resort & Casino also being developed by Caesars Entertainment on the site of its former Imperial Palace. Set to open in December, the new district should attract a young, hip audience. Another ultra-cool new venue is the Brooklyn Bowl, an example of the hybrid restaurant-bowling alley concept that is spreading across the country. The Las Vegas outpost, which is named for its innovative namesake located in Brooklyn, NY, is slated to open at the Linq in 2014.

Las Vegas’ reputation for extraordinary experiences is well-deserved. Attendees will never forget the ultimate experience of dining or networking at the newly opened Seascape Ballroom at Mandalay Bay’s 1.3-million-gallon Shark Reef Aquarium featuring 2,000 animals including Golden Crocodiles, sawfish, piranhas, shark rays and two rare male juvenile Komodo dragons. The ballroom was designed to highlight the 30 sharks and other aquatic creatures that make their home in the aquarium. An adjoining outdoor patio and lounge, with a pergola for ambience and privacy, allows for flexible use of the space. The 1,675-sf ballroom accommodates up to 125 guests for receptions and up to 80 guests for a seated event. Guided group tours of the aquarium also are available.

The Future

And there’s more: The city’s $2.5 billion development of the new Las Vegas Global Business District will add a new dimension to its identity — as the innovator and leader in delivering state-of-the-art 21st century infrastructure that reinforces the value and productivity of face-to-face meetings. To be completed in three phases over the next decade, the project will first focus on the renovation and expansion of the Las Vegas Convention Center and the creation of a convention district campus. During the past two years, more than $20 million in improvements were completed at the Las Vegas Convention Center: The façade of the center was painted two different shades of gray paint, and the interior was painted; the green parking lot was expanded, and designs are underway on two more parking lots to allow for more convenience and access; more than 1 million sf of new red carpet was installed inside; lighting was upgraded in the Central and North Halls and delivers up to 20 percent more light with 42 percent less energy; Starbucks added a double-sided counter inside its recently expanded store, resulting in faster service; and American Express opened its Open Business Lounge inside the main entrance of the center.

Designated in 2011 as an official World Trade Center site through an agreement between the LVCVA and the Consumer Electronics Association, the second phase is the creation of a dedicated World Trade Center facility to attract more meetings and conventions to the destination.

A centralized transportation hub designed to improve connectivity in the resort corridor and improve the overall customer experience is the third and final stage of the project.

“Las Vegas will continue to be a top incentive destination because of its history of successfully reinventing itself to make sure the customer experience is always fresh and new,” says Ralenkotter. “With $6.6 billion dollars being invested into the destination over the next several years, Las Vegas continues to offer new and unique experiences that are key components in attracting repeat business.” C&IT