Courtesy of IMEX Group

Read about this year’s event and plan your schedule with Corporate & Incentive Travel magazine’s “IMEX America 2024 Preview” section in our September digital edition.

With rising costs, resource limitations and a fast-changing geopolitical landscape, the team behind IMEX America has revealed how the 2024 show will respond to shifts in the business events sector.

IMEX America is seeing particular growth across the Caribbean (12%) and North America (13%), compared to the same period last year. As a result, Detroit, Dominican Republic, Philadelphia, Miami and Vancouver are among the destinations increasing their presence at the show; China, Guatemala and Saint Lucia are some of the new names to look out for.

The incentive sector has also significantly increased its representation, in line with current industry research. Incentive suppliers at the show have increased by 30% so far compared to same time last year, an uptick predicted by a recent SITE report.

“We know people invest time and resources to attend our events, so each year we take a fresh look at the show experience to ensure it continues to deliver maximum value,” says IMEX CEO Carina Bauer. “This means looking at global market shifts and responding accordingly.”

Personalized tech coaching

To better serve event professionals’ tech needs, this year’s show is introducing a new Tech Zone. It’s where suppliers will deliver a series of “show and tells,” explaining recent examples of their technology in use, alongside one-to-one tech coaching clinics from industry experts.

“We know that face-to-face events are where some of the most significant and valuable business conversations take place, so we carefully craft IMEX America to facilitate that,” Bauer continues.

With the popularity of event apps, live streaming and AV growing among event professionals, it’s essential to understand the distinct uses of event technologies. Technology is one of seven learning tracks at the show with sessions dedicated to AI, data and future innovations.

Other tracks include business practices, trends and research, well-being, event marketing and more.   C&IT