All posts by Maura Keller

Many women in the meetings industry have unique career paths and share a common belief that hard work and creativity formed them into the planners they are today.

Today’s meeting and event planners are focusing more on creating opportunities for individuals to have multi-dimensional experiences, allowing attendees to participate from a different perspective.

Today’s meeting planners and event marketers are recognizing the vast impact influencers can have on events while resonating with attendees.

Thanks to advancements in technology, a global pandemic, time-crunched professionals and tighter corporate travel budgets, the idea of holding a virtual meeting is standard fare today.

As the corporate and incentive meeting and event industry becomes ever more competitive, the winners will be those who go beyond traditional meeting and event design to deliver memorable, engaging networking experiences.

Despite risk-management practices that have reduced frivolous claims, corporate meeting planners continue to feel the effects of operating in a litigious society.

When planners and their attendees are held accountable for DEI initiatives, they are more likely to drive positive change into their events.

Small events come with big advantages, like being able to more easily foster a sense of community and connection.

Planners cannot ignore the organic conversation and beneficial engagement that stems from presentations that take place in-person.

In today’s meetings and events industry, one of the most important things separating you from the competition is the experience attendees have, and that experience is dependent upon your event team.