All posts by Maura Keller

You cannot provide a safe, inclusive space without honoring the lingual needs of the presenters and audiences.

From state-of-the-art meeting spaces to large tradeshow-style facilities, there are a wealth of new and renovated convention centers gracing the landscape of the meeting and event space throughout the country.

Contract negotiations within the meeting and events industry play an important part in identifying parameters, roles and responsibilities on the part of organizations, venues, suppliers and planners.

In today’s corporate businesses, all capital expenditures must be connected to some kind of target ROI.

From vendor selection to environmental impacts to data privacy, there are a myriad of ethical dilemmas that meeting planners may encounter throughout the event planning process.

Powerful influencer marketing strategy can engage audiences globally, making events more inclusive and accessible.

It’s not a secret that amazing, personalized incentive travel programs lead to brand loyalty.

Certifications are diversifying and establishing multidisciplinary event planning practices that offer everything from tradeshow planning to corporate-specific event planning to virtual and hybrid events.

Attendees don’t just want to be taken to a luxury beach spot and left alone. They want to experience local customs, local foods and feel welcome.

The marketing of virtual events requires a level of innovativeness and a keen understanding of the technological tools used to bring virtual events to the forefront and grab the attention of potential attendees.