All posts by Mary MacGregor

No matter how counterintuitive it may seem, leveraging human emotion really is good for business.

Event sponsorships are a proven way to offset program costs and a good way for sponsors to get valuable face time with participants.

Many organizations are turning to individual travel as an extremely effective way to recognize and reward achievement.

Multilocation events can communicate your message, engage your audience, get feedback, train or put your product into the hands of your very best prospects.

Corporate Social Responsibility continues to be a popular component in meetings, incentives, conferences and exhibitions.

Making sure meetings with multicultural participants are successful requires careful forethought, extensive planning and immense flexibility.

Having everything needed to get ready for and participate in your event available in a mobile-friendly format is no longer a wish; it is a requirement.