All posts by Andy Johnston

Engagement is just a big word for “making people like us.”

Successful convention marketing needs more than a well-designed communication plan. You have to build the buzz.

How many times have you heard someone say, “This is business. I’m not here to put on a show”? Well, you are. It’s what your audience members expect, and they are entitled to it.

You have an association filled with engaged, involved members. It’s easy to assume that everyone has the same priorities and expectations, just because they belong.