Artificial intelligence (AI) and machine learning (ML) are currently the hottest topic in technology today – and a subject that’s quickly catching fire amongst MICE industry leaders as well.

The integration of virtual and in-person event programs on one platform is sure to be a major growth-driver in the events industry moving forward.

While new platforms are undoubtedly flashy, 3-D rendered environments, augmented reality product demonstrations and digital avatars may not address the primary value that people get from attending in-person events — to feel connected to colleagues and industry leaders, and build their network.

A recent CEIR survey showed that 69% of show organizer executives who have cancelled their event are considering one or more virtual offerings in delivering content. Numerous webinars, articles and discussions have shared platforms, revenue-generating ideas, and tips and tricks to make the switch successful.

Association event planners are always on the lookout for the next innovative idea. Fresh content, experiences and networking opportunities keep attendees and exhibitors engaged and coming back for more.

Audio-visual (AV) is an effective tool to create a connection with your attendees and make your association’s message stand out.

When it comes to event technology, it can be easy for association meeting and convention planners to feel like they’re being swept up in a giant wave of innovation.

The meetings and conferences industry saw many changes in 2017 and that trend continues through next year.

Event managers want easy-to-use technology that will provide them with the right data, and if you can show them the value, they are willing to pay for it.

The “instant” nature of social media makes it an essential tool to document the value of an event to members by virtually bringing them to it.