In the association world, ensuring an event or meeting is successful is paramount to the organization’s bottom line. In fact, focusing on event return on investment (ROI) is critical for association planners because events are often an association’s biggest marketing tactic — helping to engage members, grow their membership, increase renewals and so much more.

As the industry recovers from the COVID-19 pandemic, there is a need to embrace wellness and include or increase this area in hotel offerings.

In the lexicon of HBO’s “Game of Thrones,” winter is coming. But just what that means for associations and other organizations trying to plan events, conferences and meetings remains uncertain.

While new platforms are undoubtedly flashy, 3-D rendered environments, augmented reality product demonstrations and digital avatars may not address the primary value that people get from attending in-person events — to feel connected to colleagues and industry leaders, and build their network.

Alan Traiger is vice president of sales for Rymax’s Solution Sales Division. He is a well-established, highly successful industry sales executive who contributed significantly to the early success of Rymax. As the leader of the company’s Solution Sales Department, Traiger is responsible for delivering effective customer loyalty, employee recognition and sales incentive programs to Fortune 1000 […]

Johnathan Tal is CEO of TAL Global. Based in Silicon Valley, TAL Global is a leading risk management, security consulting and investigative agency serving airports, and other clients, all over the world. He can be reached through his company website at talglobal.com. Business professionals go to trade shows and conventions to meet others in their industry, […]

Event planners are scratching their heads over the 2017 hospitality market and whom it favors: buyers or sellers.

The exhibits industry is on the brink of yet another evolution.

A fluid partnership between an event service manager and a meeting planner creates an undeniable synergy that ultimately yields a successful and memorable event.

Incorporating mobile apps and gamification into an association’s event strategy can greatly enhance the attendee experience.