Generations
Bridging the Age GapAugust 29, 2018
Don’t Let Your Meetings Get Trapped in the Generational Divide
By Sophia Bennett
As members of the millennial and Gen Z generations become a larger part of the workforce, many associations are scrambling to design events and conferences that appeal to this new audience.
Full StoryMarketing to MillennialsDecember 1, 2015
Event Engagement Strategies to Win Over the Next Generation of Membership
By Patrick Simms
The long-term vitality of a trade association and its meetings requires a particular focus on millennials.
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