Even in the best of times, understanding how to increase registration is critical to successful meetings.

Associations are emphasizing the quality of events rather than the quantity in order to enhance the attendee experience and improve their overall success.

From association conferences to sports teams to community events, sponsorships are an ever-present marketing opportunity.

We asked four experts how they see sponsorship challenges today, how they think the situation will evolve and what creative strategies they’ve employed to negotiate successful sponsorships in a pandemic.

The pressure is on planners to show why theirs is THE meeting to attend over others.

The long-term vitality of a trade association and its meetings requires a particular focus on millennials.

A comprehensive and strategic content marketing and promotional plan will keep the buzz going before, during and after the event.

Developing an effective program takes added time and resources, but the ROI cannot be left to chance.