Event Management

Are You Being Too Generous with It? By Julie Bee

Unpaid consulting is one way to build your brand and attract new business. But too much of a good thing can leave you frustrated and burned out.

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Message DisciplineNovember 7, 2022
How to Balance Budgeting While Getting the Most Out of Messaging By Brian Cole

The increase in virtual and hybrid events during the pandemic is a shift that isn’t going anywhere as, at the same time, new budgetary constraints are being grappled with due to supply-chain issues and inflation.

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Education, Experience and Change Are the Keys to Growth By Greg Jung

Whether it be tackling outdated beliefs, navigating a pandemic/world crisis or interpreting and catering to generational differences, travel professionals must rely on a growth mindset as it is a pillar to strategic development and effective communication.

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Three Surprising Reasons Your Crisis Management Plan May Fail By Merilee Kern

The COVID-19 pandemic has understandably spurred renewed conversation around how organizations handle crisis management.

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Collecting the Right Data to Get the Right Results By Charlie Wright

Event managers want easy-to-use technology that will provide them with the right data, and if you can show them the value, they are willing to pay for it.

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By Darrin Jackson

The exhibits industry is on the brink of yet another evolution.

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Be Prepared With a Plan B, C and D By Anita O'Boyle and Cynthia Cortis

Overseas meetings require a wide range of contingencies that will test even the most savvy and experienced event planner.

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How to Build Meaningful Exhibitor/Attendee Relationships By Mary Smith

Sales teams are creating unique sponsorship experiences that are resulting in increased event attendance and engagement for both exhibitors and attendees.

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5 Trends From the Event Service Manager's Perspective By Denise Suttle, CMP

A fluid partnership between an event service manager and a meeting planner creates an undeniable synergy that ultimately yields a successful and memorable event.

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No More 'One Size Fits All' By Andy Johnston

You have an association filled with engaged, involved members. It’s easy to assume that everyone has the same priorities and expectations, just because they belong.

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