Features

As associations ramp up efforts to plan international meetings, there are subtleties that play into making them a success.

A crisis management plan ensures all stakeholders — attendees, presenters, vendors, event and venue staff — are safe, informed and respond accordingly.

New York, Chicago, Las Vegas, Orlando — they’re all stellar meeting destinations with an abundance of attributes that give them Tier-1 status. But that doesn’t make them right for every meeting.

Even in the best of times, understanding how to increase registration is critical to successful meetings.

Whether it’s due to circumstance or choice, more people — including meeting planners — are striking out on their own.

Given the popularity of apps, scores have been developed with planners in mind.

Associations are emphasizing the quality of events rather than the quantity in order to enhance the attendee experience and improve their overall success.

From collecting and sharing testimonials to leveraging social media for promotional purposes to sharing post-event content, planners can utilize a wealth of techniques to take an event’s reach to the next level.

“Sustainability” is a top buzzword in the meeting and event planning industry, and with good reason.

From association conferences to sports teams to community events, sponsorships are an ever-present marketing opportunity.