W Hotels Worldwide and Chesapeake Lodging Trust unveiled on June 25 the full-scale, $38 million renovation of W Chicago – Lakeshore. The only hotel located on iconic Lake Shore Drive in the heart of the city, W Chicago – Lakeshore has transformed all 520 guest rooms and its signature Living Room experience; expanded its 14,000 sf of meeting and event space to include three new outdoor spaces; and introduced a new signature restaurant, Current, with executive chef Gregory Elliott at the helm.
“W Chicago – Lakeshore has been reimagined to reflect iconic architecture and vibrancy of Chicago, pulling inspiration from the 24/7 energy of the W brand DNA,” said Anthony Ingham, vice president, North America Global Brand Management, W Hotels. “With new cutting-edge designs and reinvigorated bar, restaurant and event spaces throughout, the reveal of W Chicago – Lakeshore is a true milestone in our strategy to ensure W Hotels around the country deliver a dynamic lifestyle experience for both guests and locals alike.”
The transformation of W Chicago – Lakeshore is a key project in the second wave of renovation projects, part of the W brand’s plan to reinvigorate its iconic North American portfolio. The aggressive strategy includes a significant investment by the W brand and its ownership groups with cutting-edge updates to public spaces, new signature bar and restaurant concepts, and stylish guest room refreshes in key markets, including New York, Los Angeles, Seattle, Mexico City and Washington DC.
The hotel expanded its 14,000 sf of meeting space to include an additional venue on the two top floor spaces: Altitude and Skyline. Altitude offers 360 degree views of the lake and city with floor to ceiling windows, and Skyline, a new adjacent space for even more flexibility with meetings and social events.