IMEX Debuts New brand At IMEX Frankfurt
May 30, 2023
Courtesy photo.
The IMEX team unveiled a new brand refresh at IMEX Frankfurt. They felt that their current brand no longer reflected the company or its experiences. But they incorporated some of the old branding into the new. It took almost 18 months to design.
The new look featured pastel colors derived from its legacy branding, set-off by navy and white and introducing a new motif – a symbolic handshake.
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