All posts by Maura Keller

Despite risk-management practices that have reduced frivolous claims, corporate meeting planners continue to feel the effects of operating in a litigious society.

When planners and their attendees are held accountable for DEI initiatives, they are more likely to drive positive change into their events.

Small events come with big advantages, like being able to more easily foster a sense of community and connection.

Planners cannot ignore the organic conversation and beneficial engagement that stems from presentations that take place in-person.

In today’s meetings and events industry, one of the most important things separating you from the competition is the experience attendees have, and that experience is dependent upon your event team.

Today’s meeting and event planners are seeking association connections to help bring their professional careers to the next level.

Associations are emphasizing the quality of events rather than the quantity in order to enhance the attendee experience and improve their overall success.

Sustainability is increasingly becoming a core part of the event planning process — from venue sourcing to the onsite experience.

From collecting and sharing testimonials to leveraging social media for promotional purposes to sharing post-event content, planners can utilize a wealth of techniques to take an event’s reach to the next level.

As the online RFP process continues to take hold and as artificial intelligence is used in all facets of the meeting and event planning process, streamlining the RFP experience will continue to evolve.